MEDIA UNIT PLAN LECTURE AND TUTORIAL:- DAY : MONDAY TIME : 8.00 to 11.00 am ROOM : R4.2 OBJECTIVE To introduce students to the historical development of media‚ including books‚ newspapers‚ magazines‚ radio and TV broadcasting and cinema. Students will be able to trace the emergence of modern media institutions from their historical roots and discuss the impact of social and technological change. This will be able to provide the student
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across television‚ radio‚ and newspaper advertisements. The budget has been set at $279‚000. In a meeting with Flamingo’s management team‚ HJ consultants provided the following information about the industry exposure effectiveness rating per ad‚ their estimate of the number of potential new customers reached per ad‚ and the cost for each ad. Advertising Media Exposure Rating / Ad New Customers / Ad Cost / Ad Television 90 4000 $10‚000 Radio 25 2000 $ 3‚000 Newspaper 10 1000 $ 1‚000 The exposure
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community ethnic newspapers depends on the future of the community it serves‚ migration and second and subsequent generations accessing it. Most present-day migrants arriving in Australia have sufficient knowledge of the English language‚ thus its former role of interpreting and translating a new culture and that of social integration is now less important. With the advent of digital communication technologies‚ little is known at this point how they will affect community ethnic newspaper production and
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Chapter II: Review of Related Literature History of School Papers In the public high schools in the City of Manila‚ school newspapers were published as early as 1930‚ although records show that The Coconut‚ a mimeographed copy and edited by Carlos P. Romulo came out in the school year 1911-1912. For several years some big schools in the public schools in Manila had one newspaper‚ the first three pages of which were devoted to English and the remaining pages to Filipino. It was only in 1960 when some
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focus future journalism and business towards. The question brought about in this article is in what direction is the news industry headed? Since no one can predict this shift‚ the solution to this problem is difficult to devise. Historically‚ newspapers made a large majority of their revenue with classified ads. Many of these ads have made the move to the internet‚ where the cost of placing an ad is usually not an issue. The volume of people reached with one ad increases as well. Advertising dollars
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source of political information for about 80% of Americans. Replaced newspapers in the 1960s. It is everywhere- homes‚ businesses‚ public places. Major networks are uniform across the country- same info despite geographic differences. Newspapers First regularly printed paper was the Boston News-Letter in 1704. There are over 12‚000 major newspapers in print in the US today. About half of the adults in the US read a newspaper everyday. Carry more in-depth information than television‚ second
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Media buying basics Getting the best buys for the buck By Tom Egelhoff If you have a big marketing budget and/or you live in a larger city‚ you may have an advertising agency that will take care of media planning and buying for you. But if you’re a smaller store and/or do business in a small town‚ you’ll probably have to do it yourself. And even if you work with an agency or media buyer‚ you need to walk in armed with your own goals and objectives. You also need to be able to oversee what they’re
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strongly contributes to the history of Aboriginal women’s struggle for rights and identity in Canada. To search relevant newspaper articles for this topic‚ the databases that were used were Lexis-Nexis Academic Universe‚ as well as Canadian Newsstand Major Dailies. The reason these two databases were chosen was because Canadian Newsstand offered articles from multiple newspapers in the country‚ therefore providing me with diverse news in different provinces other than Ontario. The article I obtained
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landed on the woman’s body and lived. The pictures were in more than 400 newspapers across the United States. Reader reaction across the country was almost all negative. The newspapers received many negative letters from its readers. They all repeated the same thing. "Invading the privacy of death." "Cheap sensationalism." "I thought I was reading the National Enquirer." Many editors wrote and defended the pictures. One newspaper responded by saying they printed the article to show the dangers of fire
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been amazing. Sure cars do not fly‚ but we have come a long ways. First we started out with Newspapers and magazines. This is how people advertised and got out information to a large amount of people. These days most people do not read the newspaper‚ they prefer to watch the news on the television. They do not want to pay for something that they can get on their cell phone for free. The decline of newspapers over the past twenty years is sad. Then the radio came along and people started listening to
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