MCD2050 Marketing 1 Lecture 3A: The Micro-Environment Micro Environment “Furious activity is no substitute for understanding”. (H. H. Williams) Overview The importance of the elements of the marketing organisation’s micro-environment which include: • Marketing organisation g g • Marketing intermediaries • Customers • Competitors • Publics There are 5 factors‚ which will be covered in exam: buyer behaviour‚ mic&mac‚ market reaserch‚ stp (segmenting target positioning) 4ps/ PLC. 2 The
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Henri Fayol was born in Istanbul in 1841.When he was 19‚he begun working as an engineer at a large mining company in France. He eventually became the director‚ at a time when mining company employed more than 1‚000 people. Through the years‚fayol began to develop what he considered to be the 14 most important principles of management.essentially‚these explained how manager should organize and Interact with staff. In 1916‚two years before he stepped down as director‚he published his “14 principle
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Henri Fayol was a French mining engineer and director of mines who developed a general theory of business administration and one of the most influential contributors to modern concepts of management. When 19 years old he started as an engineer at a mining company "Compagnie de CommentryFourchambeau-Decazeville" in Commentry. By 1900 the company was one of the largest producers of iron and steel in France and was regarded as a vital industry.[1] Fayol became managing director in 1888‚ when the mine
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management is a theory that emphasized greater workforce productivity. It can be understood by examining scientific management and classical organizational theory. The scientific management approach emphasized empirical research for developing a comprehensive management solution. Scientific management is that the manager is primarily responsible for increasing an organization’s productivity‚ and its principles are to be applied by managers in a very specific fashion. Classical organizational Theory is concentrated
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Henri Fayol five rules of management can be applied to the Coca-Cola case quite simply: Fayol’s first “rule” is foresight. Coca-Cola “complete[d] a plan of action for the future” (37) by planning to find a leader that could help “Coke recapture its previous growth pace and stock value without Goizueta’s legendary leadership.” (W-7) Fayol’s second rule is organization. Coca-Cola took care of this rule of management by being “very sensitive to local market conditions.” (W-7) They used bottlers
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Subject: Financial Accounting-I Course Code: BBA-104 Lesson: 1 Author: Dr. Chandra Shekhar Vetter: INTRODUCTION TO ACCOUNTING STRUCTURE 1.0 Objectives 1.1 Introduction 1.2 Development of accounting discipline 1.3 An accountant s job profile: functions of accounting 1.4 Utility of accounting 1.5 Types of accounting 1.5.1 Financial accounting 1.5.2 Management accounting 1.5.3 Cost accounting 1.5.4 Distinction between financial and management
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Exam Preparation Paper 1 Short answer questions (choose 6‚ 10 marks each) 1. Give two examples of Taylor’s contributions 2. Define and give an example of the human skills needed by managers. Explain why these skills are important for all managers in the organization Human skill is the manager’s ability to work with and through other people and to work effectively as a group member. This skill is demonstrated in the way manager relates to other people‚ including the ability to motivate
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Exam Preparation MCD 2050 Marketing Section A – Long Essay (4o marks) It will have a quite from Phillip Kotler – don’t even read the friggin’ quote Read the bit below the quote‚ it will have something like this: A. What customer value is (3.5 marks) – page 7 in the textbook B. How marketing creates and deliver values (3o marks) * Start with market research the idea of giving data about consumer behavior * Why do we need marketing research * 3 main sources of information
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According to Henry Fayol‚ “To manage is to forecast‚ to plan‚ to organize‚ to command‚ to co-ordinate and to control”. Introduction to Taylor and Scientific Management: Fredrick Winslow Taylor was born on March 20‚ 1856 in Philadelphia. He was the founder of the Scientific Management. He was an American Mechanical Engineer who sought to improve industrial efficiency. He became an apprentice mechanist in 1874‚ learning factory conditions at the grass root level. In 1883‚ he attained a degree in
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Henri Fayol‚ the father of the school of Systematic Management‚ was motivated to create a theoretical foundation for a managerial educational program based on his experience as a successful managing director of a mining company. In his day‚ managers had no formal training and he observed that the increasing complexity of organisations would require more professional management. Fayol’s legacy is his generic Principles of Management. Of Fayol’s six generic activities for industrial undertakings
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