which is explained in the FCB grid‚ for example a consumer may crave the need for a pack of cigarettes and therefore goes and purchases a pack of cigarettes without the consumer knowing they have completed a low involvement habitual response of Do-Learn-Feel‚ but when trying to establish the thought pattern of a holiday buyer it has shown to be much more complex as personality traits and other factors have shown to come in to play. If relating a segment of the FCB grid to what I believe is a direct
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You need to be clear about the selection of communication objectives. Are you building awareness (either recall or recognition)‚ brand knowledge (re attributes)‚ brand associations‚ purchase facilitation‚ or modifying post-purchase behaviour. The FCB grid is helpful in determining the order of the necessary communication objectives that need to be selected. An extended communication mix was presented‚ comprising advertising‚ sales force‚ sales promotion‚ public relations‚ direct marketing‚ sponsorship
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motivation p 8 D. Buyer behaviour p 8 1. X‚ Y‚ Z analysis p 8 2. IDU analysis p 8-9 3. A‚ B‚ E analysis p 9 E. Buyer ’s prior attitude p 10 IV. Communication strategy p 10 A. FCB Grid p 10 B. Rossiter and Percy Grid p 10 V. Advertisement analysis p 10 A. Nature of the context p 10 B. Text analysis p 10 C. Photography analysis p 11 SOUTH KOREA p 12 I. Marketing analysis p 12 A. PESTL
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PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References 12 1 Established in 1929 1st brands – Parle Glucose and Parle Monaco Market leader in many
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1.0 Introduction Flat Cargo Berhad (FCB) is an air freight services and ground handling company. Its company’s operations cover Asian Pacific region including China‚ Japan‚ Thailand‚ Singapore and many more. Their main customers are United Parcel Services (UPS)‚ City Link and Nationwide Express. The main shareholder for FCB is Bangor Sdn Bhd which is part of Miri Group represented by 26.5% of the company interest. Kencana & Associates is the auditor company that audit FCB’s account. The leader of
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Introduction Flat Cargo Berhad(FCB)‚ an air cargo company that was listed in Bursa Malaysia on the 15th of September 2001 was one of the largest airfreight companies in Malaysia. The company servicing several government linked companies including Freight Malaysia Berhad and other private company like Citylink‚Nationwide Express and Nippon Express. It was registered as an investment holding company with several subsidiaries with principal activities ranging from air freight services and ground handling
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Principal activities of FCB Subsidiaries -Air Freight Service and Aircraft Ground handling service 15 September 2001 -Obtained listing in Bursa Malaysia Auditor -Kenyans & Associates In 2001 to 2004 -the have a fast growing at intra- Asian air express market -demand for express transportation Services increased. -give best delivering quality services and satisfying customer demand. FCB Wholly Owned Subsidiaries Cargo management Sdn Bhd Fc Spare Sdn Bhd FCB (SPV) Ltd FCB Wholly Owned Subsidiaries
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Berhad (FCB)‚ a public listed company which known as one of the largest air freight companies in Malaysia. FCB was registered as an investment holding company with several subsidiaries where the subsidiaries primarily provides air freight services and aircraft ground handling services. As the only Intra-Asian overnight express cargo operator based in Malaysia‚ FCB provides air freight transportation involving aircraft charter and leasing. Due to landing rights in Asia Pacific region‚ FCB has the
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Berhad (FCB) Introduction FCB obtained listing in Bursa Malaysia on the 15 September 2001. The main core business was to provide air freight transportation within the Asian region. As a fast growing company‚ FCB secured agreements from well-establish company within the transportation industry such as Worldwide Express‚ United Parcel Services (UPS)‚ Nationwide Express‚ City link and others. Issue on FCB 1) The auditors were unable to verify the aircrafts claimed have been purchased by FCB in 2005
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C A S E 2 Asian Journal of Case Research 4(S): 15 – 25 (2011) Flat Cargo Berhad: An Auditor’s Conundrum ZAKIAH MUHAMMADDUN MOHAMEDa* AND TAKIAH MOHD ISKANDARb ABSTRACT Flat Cargo Berhad (FCB) was one of the largest air freight companies in Malaysia‚ servicing several government linked companies including Freight Malaysia Berhad‚ and had Kencana & Associates served as its auditors. In 2006‚ during a routine financial audit‚ the auditors identified several suspicious findings that
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