PROBLEMS Myron Rangard‚ national sales manager‚ and David Olsen‚ Director of Procurement at Fe nix Del Sur LLC have been assigned the task of reviewing a pending contract with a mass-merchandising department store that would entail the tripling of replica production‚ and more particularly a full assortment of authentic items. Rangard and Olsen must first consider the long-standing reputation that Fe nix del Sur has built as being one of the most reputable sources of genuine and authentic artifacts.
Premium Marketing
Fe’nix del Sur Case Study Name & Student ID Institution Professor Class Date With any organization‚ the constant of change is something that must be dealt with continually. While it may be possible for an organization to enjoy long periods of success and growth without threat to the status-quo‚ conditions will eventually change that will require adaptation. This is clearly the case with Fe’nix del Sur‚ an international importer and distributor of South American and African artifacts
Premium Management Organization Organizational studies
MMS Case Analysis 10/12/2010 Fe’Nix del Sure‚ LLC Case Analysis Define the Problem- With the rise in popularity of not only the company Fe’nix del Sure but that also of the artifact industry‚ also came the creation and manipulation of many other companies and individuals that have started to not only try to enter the artifact market but develop fakes and replicas and try to pass them off as authentic pieces at a much lower price then that of Fe’Nix del Sur. With these lowered market
Premium Marketing Price Pricing
Fe nix del sur case analysis Key Issues: The market in Africa is unsafe for political reasons. Other markets would dump large amounts of worthless products causing customers to lose faith. So competitors are selling low quality stuff at very low prices. Access to customers is limited. Alternatives: 1. The company should plan for establishing a production facility at one of the African countries whose government is stable. 2. The company should increase awareness amongst customers and
Premium Cost Africa Sales
Case Study: Fe’nix del Sur‚ LLC I. Problem Statement If Fe’nix del Sur‚ LLC accepts the contract they might make a potential profit of $4 million in additional sales and above the annual growth and be able to broaden the firms current position‚ but it might not be worth it due to the fact of possible loss of current dealers and customers‚ and the companies authentic-ness. II. Industry Analysis Fe’nix del Sur‚ LLC competes in the authentic artifact business. They collect authentic
Premium Limited liability company Sales Department store
Fe’nix Del Sur Case Study Fe’nix Del Sur is a well-known and reputable company who sells authentic South American jewelry and African artifacts. Over the years the Fe’nix Company has grown and expanded their product line to sell replicas of their products already carried however have limited the amount of replicas that are sold in order to not tarnish their current outstanding reputation. However the company is now faced with a dilemma because they have been presented with a contract that would
Premium Game theory Case study Economics
I. Problem Statement A. Fe’nix del Sur must decide if they want to work with the mass-merchandise department store by tripling its replica production in order to potentially add $4 million in additional sales. II. Industry Analysis A. B. Fe’nix del Sur mainly competes in the Authentic-Collector category; however‚ the Replica- Ordinary category is beginning to grow in the artifact market. III. Organizational Analysis A. Fe’nix del Sur is a limited liability company that sources
Premium Contract Department store Retailing
1 Dilemma with Opportunity Presented to F´enix del Sur F´enix del Sur‚ an antique and artifact brokerage firm specialized in authentic African‚ South and Native American decorative artifacts. It started in the early 1900s but has continued to grow and become known as one of the best in authentic pieces. Problems the company is facing is contenting in a hyper competitive environment with mass merchandisers‚ internet dealers‚ cheap imitators and government export regulations. Supply has become
Premium Brand management Retailing Strategic management
Fe’nix del Sur‚ LLC Problem: After specializing in ancient artifacts as well as replicas from countries like Peru‚ Venezuela and Africa‚ business is beginning to subside due to the competition in the market and similar replicas being sold at lower prices. The market has added new competitors which have weakened the bargaining power of this company. The market is shifting from antique authentic items to cheaper replicas. Another huge problem in this market is that people are producing a large
Premium Department store Competitor analysis Accept
Fe’nix del Sur‚ LLC Case Analysis Marketing Policies and Strategies Tuesday‚ March 6‚ 2012 I. Problem Definition: Should Fe’nix accept the contract to broaden its position and potentially add $4million in additional sales‚ given the constraints of dedicating a large percent of their business to replicas – which may have an effect on their relationship with current dealers? II. Industry Analysis: Product-Market Matrix | Collectors | Non-Collectors/ Gift Buyers|
Premium Retailing Sales Business