Fe’nix del Sur Case Study Name & Student ID Institution Professor Class Date With any organization‚ the constant of change is something that must be dealt with continually. While it may be possible for an organization to enjoy long periods of success and growth without threat to the status-quo‚ conditions will eventually change that will require adaptation. This is clearly the case with Fe’nix del Sur‚ an international importer and distributor of South American and African artifacts
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PROBLEMS Myron Rangard‚ national sales manager‚ and David Olsen‚ Director of Procurement at Fe nix Del Sur LLC have been assigned the task of reviewing a pending contract with a mass-merchandising department store that would entail the tripling of replica production‚ and more particularly a full assortment of authentic items. Rangard and Olsen must first consider the long-standing reputation that Fe nix del Sur has built as being one of the most reputable sources of genuine and authentic artifacts.
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MMS Case Analysis 10/12/2010 Fe’Nix del Sure‚ LLC Case Analysis Define the Problem- With the rise in popularity of not only the company Fe’nix del Sure but that also of the artifact industry‚ also came the creation and manipulation of many other companies and individuals that have started to not only try to enter the artifact market but develop fakes and replicas and try to pass them off as authentic pieces at a much lower price then that of Fe’Nix del Sur. With these lowered market
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Fe nix del sur case analysis Key Issues: The market in Africa is unsafe for political reasons. Other markets would dump large amounts of worthless products causing customers to lose faith. So competitors are selling low quality stuff at very low prices. Access to customers is limited. Alternatives: 1. The company should plan for establishing a production facility at one of the African countries whose government is stable. 2. The company should increase awareness amongst customers and
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Case Study: Fe’nix del Sur‚ LLC I. Problem Statement If Fe’nix del Sur‚ LLC accepts the contract they might make a potential profit of $4 million in additional sales and above the annual growth and be able to broaden the firms current position‚ but it might not be worth it due to the fact of possible loss of current dealers and customers‚ and the companies authentic-ness. II. Industry Analysis Fe’nix del Sur‚ LLC competes in the authentic artifact business. They collect authentic
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Fe’nix del Sur‚ LLC Problem: After specializing in ancient artifacts as well as replicas from countries like Peru‚ Venezuela and Africa‚ business is beginning to subside due to the competition in the market and similar replicas being sold at lower prices. The market has added new competitors which have weakened the bargaining power of this company. The market is shifting from antique authentic items to cheaper replicas. Another huge problem in this market is that people are producing a large
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I. Problem Statement A. Fe’nix del Sur must decide if they want to work with the mass-merchandise department store by tripling its replica production in order to potentially add $4 million in additional sales. II. Industry Analysis A. B. Fe’nix del Sur mainly competes in the Authentic-Collector category; however‚ the Replica- Ordinary category is beginning to grow in the artifact market. III. Organizational Analysis A. Fe’nix del Sur is a limited liability company that sources
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Fe’nix del Sur‚ LLC Case Analysis Marketing Policies and Strategies Tuesday‚ March 6‚ 2012 I. Problem Definition: Should Fe’nix accept the contract to broaden its position and potentially add $4million in additional sales‚ given the constraints of dedicating a large percent of their business to replicas – which may have an effect on their relationship with current dealers? II. Industry Analysis: Product-Market Matrix | Collectors | Non-Collectors/ Gift Buyers|
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Process Analysis Skills Final Draft April 19‚ 2010 Throughout the years my family and I have shared many special traditions. One in particular that is very special to us is a dish we generally make in any major holiday or family function. It is a dish from my parent’s hometown of San Luis Potosi‚ Mexico called “Enchiladas Del Sur”. Enchiladas Del Sur meaning Enchiladas from the South‚ has been in our family for generations. Many years ago my grandmother taught it to my mother and her sisters
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Subject: Case Analysis- Fe’nix del Sur‚ LLC I. Problem Statement The company is evaluating whether to sign a contract to supply large amount of replicas to mass merchandiser in order to gain profits of $4 million in addition; also have the opportunity to expand company’s position by carrying wider lines of products. II. Industry Analysis Fe’nix del Sur is mainly competing in the industry offering authentic artifacts and replicas. The two main types of end-users are artifact
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