profitable airline." when the oil prices is in an increasingly competitive environment. AirAisa‚ the most famous budget airline in Asia won the Skytrax World’s best low-cost airline award in 2009 and 2010. The operation strategy and business model of AirAsia is similar with Ryanair‚ seems that there are no differences in the attitude and perception of passengers from two very different continents. Spring Airlines‚ as the only low-cost airline in China‚ earnings nearly 4 million in the first 8 months of
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Case: The ascendance of AirAsia 1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years‚ because of the government decreased the entry barrier of airline industry‚ more and more carriers entered the airline market
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Kuratko (2009) Introduction to Entrepreneurship. 8th ed. Asia: South-Western. C. Henry‚ F. Hill‚ C. Leitch (2003) Entrepreneurship Education and Training. Great Britain: Ashgate Publishing Limited. Anon. (2007) Tony Fernandess [Online]. Malaysia: AirAsia. Retrieved from: http://www.etawau.com/Who/T/TonyFernande.htm [Accessed 20th October 2010]. Jeff Chu (2007) The $3 Flight [Online]. Malaysia: Portfolio.com. Retrieved from: http://www.entrepreneur.com/growyourbusiness/portfoliocombusinessnewsandopinion/article185664
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sector. AirAsia had done tons of community project where it had helped in keeping the relationship stronger between customers‚ workers and managers. One of the projects was the awareness development #GREEN24‚ expected to uplift mindfulness and advance economical activities that will have an unmistakable effect to the earth all through groups over the Asean area — starting from home‚ workplaces‚ and urban areas or even on a national level. As a major aspect of the #GREEN24 activity‚ AirAsia welcomed
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that that the less productive it will be therefore‚ AirAsia decided to do a quick turnaround time. With this method‚ AirAsia is able to gain more profits which means that the planes are usually up in the sky. How this come about was by removing frills service‚ chair booking and extensive crew drilling on performing quick turnaround. (Shari‚ 2003) Low-cost short haul management Another resource is the low cost short haul management where AirAsia conferred with mechanics on how to coddle spare parts
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1. Outlook of Domestic and International Tourism in the Philippines: • According to the Philippine National Tourism Development Plan 2011-2016‚ DOT wanted the Philippines to be a must-experience destination in Asia. With that strategic vision‚ they established a general goal which is to develop an environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities as indicated by 6.6 M international arrivals and 34.8 M domestic travellers generating
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Can the Five Forces model assist AirAsia to analyze low cost strategy effectively? Introduction To begin with the purpose of this essay will analyze that can the Five Forces model assist Air Asia to analyze low cost strategy effectively. Firstly‚ the discussion of this essay will explain the model of five forces. Afterwards‚ in order to make points clearly and demonstrate helpfully‚ there will be an analysis of a company‚ which is from airline industry‚ named Air Asia. In addition‚ it will
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Tony Fernandes founded Tune Air Sdn Bhd in 2001‚ with a vision to make air travel more affordable to Malaysians. With that in mind‚ Tony and his three partners bought over AirAsia from its owner DRB-Hicom. Tune Air’s initial project was to remodel AirAsia into a low fare no frills carrier after successful low fare airlines such as U.S.-based Southwest Airlines and Dublin-based Ryanair and create a new aviation product in Malaysia. Under Tony’s leadership‚ the fledging airline with a RM40 million
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1.0 INTRODUCTION Background‚ History and the Business Concept AirAsia is a brand of airlines operated by AirAsia Berhad. A Malaysian based low-fare company. AirAsia established in 1993 and start the operations on 18 November 1996 (Wikipedia‚ 2011) Inspired by the success of Ryanair and EasyJet as low cost carrier‚ Toni Fernandes saw the potential of having the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling‚ one type cabin‚ free
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this topic‚ cultural values also influence the leader’s personal values‚ which is turn influence men or women’s leadership practices. INTRODUCTION As the world knows that Tony Fernandes is the most important person in Malaysia budget airline‚ AirAsia. But before he wants to start his business he had to take risk and face challenges. How he able to build his empire nowadays successful? We always wonder and question how his remarkable achievement can lead to success. With the combination of his
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