Pricing Analysis Report AIRASIA BUDGET AIRLINE I. Executive summary Budget airline industry Singaporean airlines industry grew by 10.3% in 2007 to reach a value of S$6.5 billion‚ growing by more than 10% up to now. Noticeably‚ low-cost carriers have been the industry’s success story over the past decade. It has won huge number of passengers‚ stealing full-service market share and forcing full-service airline such as SIA to run its own low-cost options such as Scoot
Premium Low-cost carrier Airline
EXECUTIVE SUMMARY Tony Fernandes‚ as the Chief Executive Officer of AirAsia‚ decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. AirAsia has achieved its title as “The World Lowest Cost Airline‚” and was also one of the world’s most profitable airlines. This report provides an analysis and evaluation of internal and external of the company. Methods of analysis
Premium Low-cost carrier Airline Malaysia Airlines
INTRODUCTION :AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. It has been named as the world’s best low-cost airline‚ and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia‚ Indonesia AirAsia‚ Philippines AirAsia‚ HYPERLINK "http://en
Premium Airline Low-cost carrier
22nd November 2012 Table of Content Acknowledgement 1 Introduction 2 History 3 The Vision‚ Mission Statement and Objective 5 Value Strategy 6 Business Model 8 Competitive Advantages 10 AirAsia Assumption 12 SWOT Analysis 13 The Air Asia 5 Forces Porter Model 16 Air Asia Market Segments 19 Five Years Financial Highlights 22 Appendix 24 References 25 Acknowledgement
Premium Airline Low-cost carrier
difference figures in the particular years. The company we selected is AirAsia Berhad. As we know Air Asia is one of the famous airline companies in Malaysia. AirAsia is a name synonymous with low fares‚ quality service and dependability. With over 110 routes across 13 countries‚ AirAsia is truly Asia’s leading airline with the widest route connectivity and largest customer base. With the unmistakable tagline‚ “Now Everyone Can Fly”‚ AirAsia has made flying affordable for more than 61million. As a largest
Premium Airline Low-cost carrier Malaysia Airlines
In Indonesia 8 1. From Europe 8 2. From Asia and Oceania 10 a. Overview 10 b. Examples --- 7 selected airlines 11 1) AirAsia 11 2) JetStar 12 3) Tiger Airways 13 4) Cebu Pacific Air (banned in EU) 14 5) Firefly 15 6) Pacific Blue 15 7) Viva Macau 15 c. Conclusion 15 c. Indonesian Low Cost Airlines 16 1. Overview 16 2. Presentation of each airline 18 a. AirAsia Indonesia 18 b. Citilink 19 c. Lion Air 19 d. Batavia Air (a.k.a. Metro Batavia) 20 3. Problems of Indonesian low cost
Premium Airline Low-cost carrier Southwest Airlines
information system and technology implemented by Air Asia which make the company become so successful‚ the current and future business alignment strategy and business operation of Air Asia. (Wikipedia‚ Air Asia Available at http://en.wikipedia.org/wiki/AirAsia Accessed on 21th March 2011) COMPANY BACKGROUND It was the first successful and is one of the largest low cost airlines in Southeast Asia. Also‚ it has become Malaysia first international low cost carrier. Air Asia Company’s simple philosophy
Premium Low-cost carrier Airline Strategic management
Title: AirAsia investment to expand. Research question: To what extend does AirAsia’s decision to purchase another 100 planes is a good investment when there is a new competitor in Malaysian’s aviation industry? Introduction: AirAsia is a Malaysian low-cost airline headquartered in Kuala Lumpur. It has been named as the world’s best low-cost airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25
Premium Kuala Lumpur Low-cost carrier Airline
156417073 BUS 488 Strategy Assignment 3 – Individual Assignment 2 July 2010 Presentation Name: Lin Huisheng Student Number: K0805705 Contact Number: 90475900 Question 1 Perform an internal analysis on AirAsia and identify the core competencies of AirAsia. Based on your findings‚ provide possible explanation for AirAsia’s success. As mentioned by Hitt et. al. (2009‚ p72)‚ the internal analysis of a firm examines its portfolio of resources‚ bundle of heterogeneous resources
Premium Low-cost carrier Strategic management Airline
INTRODUCTION Company Background . AirAsia Berhad was established in 1993 and started operations on 18 November 1996. On December 2‚ 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround‚ turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting former monopoly operator
Premium Low-cost carrier Airline Malaysia Airlines