McDonalds SWOT analysis 2013 Strengths Location‚ commercial/high density areas. Efficiency & speed. Reasonably priced menu. Standard/ quality/ reliability. Friendly customer orientated staff. Largest fast food market share in the world. Children targeting. Weaknesses Negative publicity Unhealthy food menu. High employee turnover. Competition. Opportunities Maturity → New markets Home delivery service. Threats Other local fast food chains. Lawsuits against McDonalds. Strengths
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Swot Analysis Name: Ting Ze Kai ID: I11008551 Section: 5K1 Lecturer: Mr CHEAH SIN CHYE Table of Contents Company Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond Albert Kroc. He found two brothers (Richard and Maurice McDonald) who
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MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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With the expansion of McDonald’s into many international markets‚ the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity‚ corporate ethics and consumer responsibility. As a prominent example of the rapid globalization of American fast food industry‚ McDonald’s is often the target of criticism for its menu‚ its expansion‚ and its business practices. For example‚ in 1990‚ two British
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SWOT analysis of McDonalds This is a McDonalds Corporation SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors McDonald’s Corporation Restaurants‚ Food Worldwide U.S. Don Thompson $ 27.56 billion (2012) $ 5.46 billion (2012) 1‚800‚000 Burger King Worldwide‚Inc.‚ Yum! Brand Inc.‚ Subway‚ Wendy’s
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Financial Analysis of the McDonald’s Corporation PART 1‚ COMPANY OVERVIEW: I. Brief Description of the Company The McDonald’s Corporation is one of the world’s most known and leading restaurant retailers to provide fast‚ convenient and tasty food to millions of customers worldwide each day. Headquartered in the United States and a company that began with small beginnings‚ and a simple burger it now has expanded menu that includes healthy food. Currently‚ the McDonald name and its brand
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Feasibility study topics Common factors The acronym TELOS refers to the five areas of feasibility - Technical‚ Economic‚ Legal‚ Operational‚ and Scheduling. Technology and system feasibility The assessment is based on an outline design of system requirements‚ to determine whether the company has the technical expertise to handle completion of the project. When writing a feasibility report‚ the following should be taken to consideration: A brief description of the business to assess more possible
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|Feasibility Studies | There are three areas of feasibility that must be examined before a final solution can be selected – ← Technical ← Economic ← Operational ← Legal A feasibility study should examine three main areas: • market issues • technical and organizational requirements • financial overview TECHINICAL FEASIBILITY
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PESTLE ANALYSIS McDonald¶s Presented byDHIRAJ KUMAR >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3
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And it comes with 3 sizes and 3 reasonable prices. Main cities of the country are selected for placing McDonald’s branches. Tv advertising‚cutouts are the fundamental promoting methods which we used. And also we have done “S W O T” Analysis and “P E S T” analysis regarding our company to find out prevailing situation and obtained relevant data which is very important when implementing those marketing strategies. Finally‚ we think that we will be strong enough to give full satisfaction for the customer
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