Case Study #6 Burger King and Crispin 1. What are Burger King’s communication objectives for its tar-get audience? In 2004‚ Burger King’s CEO Brad Blum realized that in order to compete with large chains like McDonald’s and Wendy’s‚ the company needed to market their product in ways that their target market would perceive better. The first set of commercials that Crispin produced for BK where targeted more towards the mainstream media in a series of offbeat ads that were a takeoff on the comedy
Premium Burger King Hamburger Fast food
Date: February 25‚ 2012 To: Alicia Pena‚ Chief Financial Officer From: Carolyn Haynes Subject: Recycling Feasibility Report for the Greening Corporation Starting a Companywide Recycling Program This is a feasibility report specifically complied for The Greening Corporation. John James‚ President of the Greening Corporation wants to start a recycling program. This report will assist‚ Alicia Pena‚ their Chief Financial Officer by providing research and recommendations for starting
Premium Waste Recycling Waste management
7 Reference 8 Informative Analysis Front Matter This feasibility study is to provide informative and financial analysis for Charlie‚ who is willing to open his second restaurant‚ which is similar to his current operation-a relatively medium-price operation catering to the local neighbouring University of British Columbia‚ Residents and small business trade. The restaurant will serve 62 seats for dinning. The study will evaluate the supply and demand with competitors’ information in
Premium Revenue Cost of goods sold Income statement
RIZAL TECHNOLOGICAL UNIVERSITY Maybunga‚ Pasig City A Feasibility Report on the study “KUSINA DE FILIPINA” Submitted by: Calacat‚ Juvy L. Enoc‚ Renalyn S. Guevarra‚ Jessa Marie R. Nicolas‚ Julie Anne C. Rubia‚ Aileen C. Date Of Submission February 10‚ 2012 TABLE OF CONTENTS I. Introduction 1 II. Marketing Study 2 a) The service b) The market c) Marketing Strategies III. Technical Study a) Project’s technical distribution b) Business size
Premium Economics Marketing
PROJECT FEASIBILITY STUDY General Information: Project name: 1957 Security & Investigation Agency Corporation Location: A. Chan Building‚ Mandalagan‚ Bacolod City‚ Philippines I. Project Profile: This document is developed to provide the entrepreneur with a potential investment opportunity in setting up and operating a Security Agency. The document is designed to provide information and outline various details to facilitate the entrepreneur in making correct decisions as to technical
Premium Security guard Security
without worrying about shoulder pains and back pains. 1.4.1 Market Feasibility According to the demand and supply analysis there is an increase in the desirability of this product every year‚ therefore consumers are open to the idea of accepting such product. We also want to attract potential buyers with the most affordable price that we can offer. 1.4.2 Technical Feasibility In this part of the study the researchers look at the technical aspect of production. Lay-Backpack is
Premium Qualitative research Sampling Quantitative research
FEASIBILITY STUDY Outline of the Project Title Page - Logo of the Business Approval Sheet - Panel’s signatures Acknowledgement - Special thanks. Table of Contents -from Exec. Summary to Financial Analysis I. Executive Summary - name of the company - starting capital - business location - target market - competitors -market research summary II. Description of the Business - idea origin - bus. line and activity - bus. details; Logo‚ investment cost - project
Premium Marketing
offer to your perspective customers. Bodato® Burgers is impassioned to serving fresh‚ healthy and high-end burgers‚ pastas and salads. It is located in the fast-growing technology core in the country‚ Fort Bonifacio‚ Taguig City. Considered as one of the pioneers in the “burger bar” industry‚ Bodato® Burgers redefines how people perceive “fast food”. It is a burger and a bar store (hence the term “burger bar”) in the sense that its main products are burgers; it is also a bar for the simple reason that
Premium Hamburger Metro Manila Fast food
Introduction Burger King or McDonalds? In the United States‚ these two companies equally compete for consumers. Americans usually favor one company over the other or just choose to eat at whichever is more convenient to them. For the American people‚ Burger King is as common of a household name as McDonalds. However‚ in Japan‚ the Burger King brand is one that is not very well known. Burger King has been trying to tap into the Japanese market for some time now. McDonalds‚ KFC‚ and Pizza Hut are
Premium Hamburger Burger King Fast food
Background Burger King is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County‚ Florida‚ United States. The company began in 1953 as Insta-Burger King‚in Jacksonville‚ Florida. After Insta-Burger King ran into financial difficulties in 1955‚ its two Miami-based franchisees‚ David Edgerton and James McLamore‚ purchased the company and renamed it Burger King. Over the next half century the company would change hands four times‚ with its third set of owners
Premium Burger King