is Rosewood considering a new brand strategy? (12 points) The reason Rosewood is rebranding is so that they can get the same competitive advantage that their competitors are getting from repeat business. According to Exhibits 4 and 5 of the case study‚ their competitors are currently enjoying higher occupancy and growth rates—even competitors like OrientExpress‚ who were operating within a similar business model. Rosewood’s brand awareness was low‚ known mainly to those within the hospitality industry—as
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the boutique resort‚ residences and spa industry and provide naturally-luxurious‚ ecological‚ culture-sensitive experiences. Manage 25 resorts and hotels‚ 68 spas‚ 65 retail galleries‚ and two golf courses in 55locations in 23countries Rewarded: • • • • • • “Best Resort Hotel in Asia-Pacific” 2002 “Seychelles’ Best Resort” & “Seychelles’ Best Spa” 2003 “Best Hotel for Room” 2006 “Best Hotel (Luxury)” 2007 “PATA Gold Award – Ecotourism Project Category” 2008 “Favorite Overseas Hotel Spa – Winner”
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ROSEWOOD HOTELS AND RESORTS CASE Strategic issues and problems: The following report will describe and analyze the case of a private hotel management company called “Rosewood Hotels and Resorts”. Rosewood hotels have 12 distinctive hotels worldwide with a strong brand image that makes each property unique. The dilemma found in this case is whether to keep the current individual branding strategy or create a corporate branding strategy‚ without undercutting the distinctiveness of each hotel. To do
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Synopsis of the Problem Studied A basic problem in the casino industry is determining which reservations to accept and which to deny. The profitability of a customer has little to do with the hotel room and everything to do with the customer’s gambling behavior. Harrah’s Cherokee Casino and Hotel‚ is very different from the typical industry structure. Casino profits are used to better the lives of the immediate Cherokee community. Funds are used to support healthcare‚ education‚ and standard
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Feasibility Study to assess Hostel Accommodation Development Consultancy Project 2010 Mr. Hew Tze Yee Hospitality Excellence Pte. Ltd. 1/10/2010 1.0 Executive Summary School of Hospitality and Resort Management (SHRM) is one of the private colleges that provide their students with hostel accommodation in Singapore. However‚ it has been found that the hostel operates as a cost centre instead of profit centre. Thus‚ it is proposed that the hostel be upgraded to attract more students to stay in
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What is a Hotel‚ Restaurant‚ Leisure or Retail Feasibility Study A feasibility study is the key initial tool for assisting hotel‚ restaurant‚ leisure and retail development planning. Types of Feasibility Studies There are two main types of feasibility study – and many people confuse the two. Architects will undertake a development feasibility study to determine what is possible on a site. The results should not be confused with a market feasibility study that determines the financial viability
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Bibliography: Business Planning “Paoay Lake Hotel and Adventure Park” Author; Emmanuel T. Macalipis‚ Roegelio Vizcarra‚ Jaynie Rick Tabili; October‚ 2011
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CHAPTER 1 Introduction Hotel & Resort is a place used for relaxation or recreation‚ attracting visitors for holidays or vacations. Resorts are places‚ towns or sometimes commercial establishment operated by a single company. An establishment that provides paid lodging on a short-term basis. The provision of basic accommodation‚ in times past‚ consisting only of cottages‚ a room with a bed has largely been replaced by rooms with modern facilities‚ including en-suite bathrooms and air
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Feasibility study One way to plan the start up process and resolve many of the issues is to carry out - or commission - a formal feasibility study. This may well be appropriate when creation of a trust depends on making a bid to one or more funders. This sheet consequently describes a ’top down’ process. Each situation will be different‚ but here are some guidelines which should help ensure the feasibility work leads to a well structured bid. Summary The eventual feasibility of a Development
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CHAPTER I This chapter discusses the Background of the Study‚ Objectives of the project‚ Specific concept of the study. 1.1 INTRODUCTION Puning Cave is a natural tourist spot in Bulacan. It is located at Brgy. Bayabas‚ Dona Remedios Trinidad‚ Bulacan. Puning Cave is said to be a home of our ancestors‚ our Katipuneros during the Spanish colonization and a Japanese hideout during World War II. Puning Cave has been discovered seven years ago by the locals together with some treasure hunters. And
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