1.0 Case Study : Microsoft in India 1. Why does Microsoft’s traditional strategy of one size fits all not work well in emerging markets such as India? There are four main marketing strategies. It can be categorized as Globalization strategy‚ transnational strategy‚ internationalization strategy and localization strategy. As shown in diagram 1.0. Emphasis on local responsiveness high low low
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Seven Sister States From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search For the book by Aglaja Stirn and Peter Van Ham‚ see The Seven Sisters of India. The Seven Sister States of India The Seven Sister States are a region in northeastern India‚ comprising the contiguous states of Arunachal Pradesh‚ Assam‚ Meghalaya‚ Manipur‚ Mizoram‚ Nagaland‚ and Tripura. The region had a population of 38.6 million in 2000‚ about 3.8 percent of India ’s total. There is great ethnic and religious
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author narrates personal experiences‚ it is generally written in first person and is told in a casual conversational style. The essay is written from the author’s point of view and tries to lead the reader to reflect on it. There are certain features to a narrative essay that should be kept in mind while writing it. These are: 1) The first paragraph should be an introduction‚ clearly telling the reader what kind of narrative it is – an event‚ an experience‚ or an observation. 2) Plenty
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Nestle India – Good Food‚ Good Life FMCG sector‚ Manufacturing. INTRODUCTION Industry Structure The Indian Fast Moving Consumer Goods sector is the fourth largest and fastest developing sectors in the economy with a total market size in excess of US$ 44.9 billion in 2013 with a growth rate of about 16.2% since 2006. Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. The growth if
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Caste (Oxford India Short Introductions). By SURINDER S. JODHKA. New Delhi: Oxford University Press‚ 2012. xvii‚ 201 pp. Rs 195 (paperback). Surinder S. Jodhka’s monograph Caste provides a concise yet very informative history of the complex reality of caste in India. At the same time‚ the author brings together all the major literature available on the issue into a single thread and thereby taking the reader through the timeline of the changing ideas of caste. Hence‚ the book‚ while newly engaging
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Humanities And Social Science (JHSS) ISSN: 2279-0837‚ ISBN: 2279-0845. Volume 5‚ Issue 5 (Nov. - Dec. 2012)‚ PP 99-109 www.Iosrjournals.Org The Opportunities and Challenges of FDI in Retail in India Rajib Bhattacharyya Assistant Prof. in Economics‚ P. G. Department of Commerce‚ Hooghly Mohsin College‚ India Abstract: The spectacular and unprecedented growth of FDI in the global economic landscape over the last two decades has made it an integral part of the development strategy of both the developed
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Gave a Detail account of the silent features of the British Constitution Introduction: The English Constitution has made a great circuit of the globe & has become a common possession of civilized man. (G. B Adams) A Constitution means certain principles on which the Government of the State is organized & which determines the relations between the people & the Government the Constitution of British is unique in nature & has provided inspiration for a number of other constitutions in the world
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culture usually refers to animals that are untouched by human factors‚[1]most scientists agree that wildlife around is impacted by human activities. 2. The Wildlife in India is a mix of species of different types of organisms.[1] Apart from a handful of the major farm animals such as cows‚ buffaloes‚ goats‚ poultry and sheep‚ India has an amazingly wide variety of animals native to the country. It is home to tigers‚ lions‚Leopards‚pythons‚ wolves‚foxes‚ bears‚ crocodiles‚ rhinoceroses‚ camels‚ wild
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India’s Tejas‚ light combat helicopter dazzle participants at Aero India From ANI Bangalore‚ Feb 9: India’s own first supersonic multi-role combat aircraft Tejas and light combat helicopter (LCH) dazzled participants at the Aero India 2011 on Wednesday with their breathtaking aerobatic manouveres at Air Force Station Yelhanka. It was for the first time that India’s indigenously developed fighter‚ including a trainer variant and a naval variant‚ were on display in a combat-related role on
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How effective is this feature article as a protest text? The feature article “Sexed up tween advertising shows fashion needs to grow up”‚ by Emma Rush and Caroline Norma‚ is an extremely effective protest text against the sexual exploitation of young girls in the fashion industry. Its textual form allows it to strategically target influential audiences and the article itself is written so that the composer’s disapproval of sexed-up‚ young models is clearly seen. As a protest text‚ it also manages
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