Marketing Planning - Fall Semester 2012/2013 Individual Case Answers LIFEBUOY IN INDIA: PRODUCT LIFE CYCLE STRATEGIES 1. How is the concept of PLC useful? The Product Life Cycle concept is useful in the sense that it is a way to managers think about the product and the market development‚ functioning as a tool for effective marketing strategy in understanding the behaviour of product on sales‚ profits‚ 4P’s of marketing and consumer approval. The concept of PLC forces managers to plan better
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Culture of India From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search Bharatanatyam‚ one of eight designated classical dance forms of India. The culture of India refers to the religions‚ beliefs‚ customs‚ traditions‚ languages‚ ceremonies‚ arts‚ values and the way of life in India and its people. India’s languages‚ religions‚ dance‚ music‚ architecture‚ food‚ and customs differ from place to place within the country. Its culture often labeled as an amalgamation of these diverse sub-cultures
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India In a country with 1.18 billion people and counting it is hard to keep track of all the small things going on without a strong and organized government. Throughout India you can see various issues that may be keeping it from becoming an MDC. Major problems such as language differences‚ extreme poverty‚ health problems‚ migration issues; can all lead to one conclusion; Corruption. Power tends to corrupt‚ and absolute power corrupts absolutely. It’s not easy to define corruption. But in
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INDUSTRIES Today India is one among the top ten industrial nations of the world. Industrial development has changed India’s economy from under-developed status to developing status. Industries can be classified into various types on the basis of their structure. The two main types are: 1) Manufacturing industries including heavy and light industries. 2) Small-scale and cottage industries . Manufacturing industries: Industries which are concerned with the processing or conversion of raw
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Corruption in India Introduction "Power tends to corrupt‚ and absolute power corrupts absolutely." It is not easy to define corruption. But in a narrow sense‚ corruption is mostly concerned with "bribery" and it takes several forms. Corruption is a global phenomenon and it is omnipresent. Corruption has progressively increased and is now rampant in our society.National scenario. Corruption in India is a consequence of the nexus between Bureaucracy‚ politics and criminals. India is now no longer
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Three precepts are often used to define poverty: (1) the amount of money required by a person to subsist‚ (ii) the life below a ‘minimum subsistence level’ and ‘living standard’ prevalent at a given time in a given place‚ and (iii) the comparative state of well-being of a few and the ill-being of the majority in society. The last approach explains poverty in terms of relativity and inequality. Whereas the first two definitions refer to the economic concept of absolute poverty‚ the third definition
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FDI Policy in India FDI as defined in Dictionary of Economics (Graham Bannock et.al) is investment in a foreign country through the acquisition of a local company or the establishment there of an operation on a new (Greenfield) site. To put in simple words‚ FDI refers to capital inflows from abroad that is invested in or to enhance the production capacity of the economy. [9] Foreign Investment in India is governed by the FDI policy announced by t he Government of India and the provision
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Historical Places in India India is a land with a rich and varied history. Many different rulers‚ dynasties‚ and empires have fought over and controlled different parts of the Indian subcontinent during its eventful history. The various rulers and dynasties left behind their legacy in the form of grand monuments and buildings‚ in different historical places in India. Most of India’s cities have a history worth exploring‚ for the tales of the past are truly fascinating. The various monuments including
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About floods in India India‚ being a peninsular country and surrounded by the Arabian Sea‚ Indian Ocean and the Bay of Bengal‚ is quite prone to flood. As per the Geological Survey of India (GSI)‚ the major flood prone areas of India cover almost 12.5% area of the country. Every year‚ flood‚ the most common disaster in India causes immense loss to the country’s property and lives. India Flood Prone Areas The states falling within the periphery of "India Flood Prone Areas" are West Bengal
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Crime in India 1 Crime in India Crime in India exists in various forms taking note of drug trafficking‚ gunrunning‚ money laundering‚ extortion‚ murder for hire‚ fraud‚ human trafficking‚ poaching and prostitution. Many criminal operations engage in black marketeering‚ political violence‚ religiously motivated violence‚ terrorism‚ and abduction. Other crimes are homicide‚ robbery‚ assault etc. Property crimes include burglary‚ theft‚ motor vehicle theft‚ and arson. Corruption is a significant
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