Great State Wheat Flakes Can’t be Beat Betty‚ who has been employed for three years as a copywriter for HK&M‚ a mid-size advertising agency specializing in consumer packaged goods‚ has been feverishly working for the past week on a new ad campaign for Great State’s wheat flakes‚ a regional breakfast cereal. The account has been with the agency for several years. Although Charlie‚ the brand manager on this cereal‚ has been pleased with the agency’s work over the years‚ the old positioning
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literature available to me. I felt none of the other topics for this assignment had such in depth reading‚ which was mostly available online to me. There was online e-books‚ some of which I purchased; “Identity Theft Secrets: Exposing The Tricks of The Trade” – By Dale Penn‚ and “Double Trouble” – by Neal O’Farrell. Research websites were also helpful‚ like the Gartner Research website. I found some very interesting websites online‚ one of which I’ll give a mention; “Publications USA” – an American government
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300-400 cattle an hour. (Schlosser). Most of McDonalds commercials state that their beef is 100% home grown from an American family farm. When a company is suspected of false advertising an investigation takes place by the Federal Trade Commission (FTC) and if found guilty they get a Cease-and-Desist order to stop the falsified advertising. The false advertising ends up costing the company a significant amount of money from the ad that shall be pulled from air and also possibly a fine
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References: CALPIRG Education Fund. (2004) “Mistakes Do Happen: A Look at Errors in Consumer Credit Reports.” Retrieved from http://www.calpirg.org/reports/caf/mistakes-do-happen Federal Trade Commission. (1970) “The Fair Credit Reporting Act of 1970.” Retrieved from http://www.ftc.gov/os/statutes/031224fcra.pdf US Legal‚ Inc. (2010). “USA Patriot Act.” Retrieved from http://civilrights.uslegal.com/usa-patriot-act/
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Information Technology Act Paper Kate Cann University of Phoenix Paula Billups BIS/220 DEC 3‚ 2012 Information Technology Act Paper Introduction Advances in information technology (IT) are intended to improve a variety of characteristics of life. Sadly‚ IT progresses are resulting in an increasing amount of ethical issues. The most important ethical problems connected with IT advancements are
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without your awareness and uses it to commit fraud; a crime punishable for up to even 14 years in one case. Identity thieves are able to cause major damage with as little as a stolen name‚ date of birth or your social security number. The Federal Trade Commission‚ also known as the FTC‚ estimated that as many as 9 million Americans have their identities stolen each year. Identity thieves can get a credit card‚ create a telephone account or even rent out an apartment in your name. You also may not
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the more control an institution (or individual) has over the elements‚ the better they are positioned to exploit the opportunity and become a niche market leader. The Federal Trade Commission (FTC) is an independent agency of the United States government‚ established in 1914 by the Federal Trade Commission Act. Its principal mission is the promotion of consumer protection and the elimination and prevention of anti-competitive business practices‚ such as coercive monopoly. Types
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LS312: Ethics and the Legal Environment Unit 9 – Alternative Seminar Assignment Radica Jagan Are consumers really protected? According to the FTC (Federal Trade Commission)‚ they “Empowers consumers with free information to help them exercise their rights and spot and avoid fraud and deception”. http://www.ftc.gov/bcp/. Consumer protection policies can’t be designed based only on what policymakers think consumers need. They must be grounded
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regulation. Explain why this agency and your proposed regulation interests you (briefly). Will this proposed regulation affect you or the business in which you are working? If so‚ how? (10 points) The agency that controls this regulation is the Federal Trade Commission (FTC). The proposal involves protecting the privacy of consumers‚ by giving them a choice in whether or not they will not to receive telemarketing calls‚ by adding themselves to a “Do Not Call” List. The proposal has gone through several
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Current Location 1. Business Law BUL1240G1-109012014 2. Week 2 3. Midterm exam 4. Review Test Submission: Week 2 Midterm exam Menu Management Options Course Menu: Business Law (BUL1240G1-109012014) Meet Your Instructor Homepage Syllabus Student Resources Program Resources Discussion Keiser Live! Email Start Here Week 1 Week 2 Week 3 Week 4 Gradebook Groups Tools Help Review Test Submission: Week 2 Midterm exam Content User Suzette
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