Unlike advertising‚ promotion‚ sponsorship and other forms of non-personal communication‚ personal selling permits a direct interaction between buyer and seller. This two-way communication means that the seller can identify the specific needs and problems of the buyer and tailor the sales presentation in the light of this knowledge. The particular concerns of the buyer can also be dealt with on a one-to-one basis. This flexibility comes only at a cost. The cost of a car‚ travel expenses and sales
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FedEx Corporation Strategic Management Project Prepared for: DR. Robert Ch. Wood BUSINESS 189 – Strategic Management Prepared by: SAN JOSE CONSULTING GROUP: Billy CRANE Brad LANDTHORN Bob MIRI Jeremy RELPH Chris SANCHEZ Andrea VERNEROVA December 9‚ 2003 TABLE OF CONTENTS EXECUTIVE SUMMARY ……………………………………………………………… 3-5 Chapter I: HISTORY
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2 2.0 Reasons underpinning FedEx Corporation’s success 4 2.1 Strong Brand Image 4 2.2 Employee Service and Customer-oriented 4 2.3 The innovation technology 4 2.4 Innovative Culture 5 2.5 Strong Infrastructure 5 2.6 Large customer base and customer loyalty 6 3.0 Strategy Capability 6 3.1 Value chain 6 3.2 VRIN framework 9 3.2.1 Value: 9 3.2.2 Rarity: 9 3.2.3 Inimitability: 10 3.2.4Non-substitutability: 10 4.0 International Strategy 11 5.0 Leadership of FedEx Corporation 13 5.1 Leadership 13 5.2 Management:
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BACKGROUND INFORMATION History: FedEx is a logistics services company having its headquarters in Memphis‚ USA. The name FedEx is the abbreviation of Federal Express which was the original name used from 1973 until 2000. In 1978‚ Federal Express was listed on NYSE as FDX. The success of Federal Express can be recognized by this that this was the first company that had reached revenues of $1 billion without having any kind of merger or acquisition though afterwards the company acquired different
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Movie clips ( the shower 1960) Student’s name Course title Lecture’s name Date The 1960 Alfred Hitchcock horror movie Psycho is a perfect example of a movie that largely depended on the procedure and technique of editing and sound mixing. The movie can be understood as perfect example where the editing and sound mixing were used to perfection. There are different types of shots that are used in the movie. The shot is distinct by editing but editing can also work
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VanDeven FedEx Corporation Case Summary: Federal Express is a delivery service company‚ founded by Frederick W. Smith in 1973. While at Yale‚ he had a vision of an overnight delivery service designed to transport business packages globally. He found investors willing to contribute $90 million dollars‚ making it the largest company ever funded by a venture capital. Smith turned FedEx into a global shipping power. Key Service Marketing Issues: Customers/ Services: FedEx has a strong
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Carnival Corporation began their operations in 1972 when Ted Arison purchased an aging ship and converted it into the first vessel for their cruise line. Since then‚ Carnival Corporation has grown into the world’s largest cruise line with Ted Arison’s son Mickey Arison taking over as CEO of the Corporation. Carnival has cruise brands that offer a broad range of travel from contemporary to luxury to fit everyone’s budget. Carnival currently has six cruise brands. Those include Carnival Cruises (family
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WHAT IS FedEx? FedEx Corporation (FedEx)‚ incorporated on October 2‚ 1997‚ provides a portfolio of transportation‚ e-commerce and business services through companies that compete collectively‚ operate independently and manage collaboratively‚ under the respected FedEx brand. To understand the corporate level strategy of FedEx it is necessary to first know what industries they currently compete in‚ as well as where they stand within those industries. Currently FedEx is made up of six independent
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Introduction FedEx a courier company head quartered in Memphis‚ Tennessee United States. The company was founded in 1970’s for overnight shipping purpose. The company is primarily associated with document shipping and express packs. Basically it is the American association but is expanding otherwise as well. Target Market Target market of FedEx includes; • Embassies and other governmental institutions • Small business owners and professionals that are in need of professional connections at
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Summary FedEx has always been associated as a legendary company that pioneer and innovate along with the advance of technology. FedEx invented the air-ground transportation industry and overnight express delivery in 1971. And along the years‚ FedEx continues to bring out new innovations to the industry that offers value to customer and FedEx itself. FedEx also has grown much with its active acquisitions of companies that serve transportation and the supply chain of goods. In 1998‚ FedEx acquired
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