FEDEX FedEx Marketing Plan Dedication to Innovation‚ Service & Responsibility MKTG 6352 2011 Table of Contents 1.2 Letter of Recommendation ..................................................................................................................................... . 3 1.3 Executive Summary ............................................................................................................................................. 4 1.4 Introduction‚ Background
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that I have chosen for my research paper is FedEx. FedEx’s Fortune 500 rating is number 60. I have chosen this company for a couple of reasons. FedEx continues to be a major force in the shipping industry and a driving force in the environment (being Green). Another reason (on a personal note) for choosing FedEx was it is headquartered and its main hub is minutes away from my home town. I have been able to see how it personally created jobs. FedEx provides customers and businesses worldwide
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Introduction In 2003‚ the announcement was made of a merger between FedEx Corporation and Kinko’s‚ Inc. There are multiple reasons why corporate decision makers consider mergers‚ “the potential efficiency benefits from mergers and acquisitions include both operating and managerial efficiencies‚” (Pautlar‚ 2003‚ p. 122). “These mergers and acquisitions are aimed at increasing growth‚ enhancing existing capabilities and developing new markets” and as a strategic consideration they can “generate cost
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FedEx Marketing Mix Federal Express is an express transportation company‚ founded in 1973 by Frederick W. Smith. During his college years‚ he recognized that the United States was becoming a service-oriented economy and needed a reliable‚ overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith‚ he did not take it to heart and ended up
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FedEx vs. UPS Investment Recommendations Cases: The Battle for Value‚ 2004: FedEx Corp. vs. United Parcel Service‚ Inc. Joshua Kellam M03856832 Dr. Phelps 1/25/14 Executive Summary: The following document provides a review of FedEx Corp and United Parcel Service from there founding through 2003. The problem presented is whether to invest in FedEx or United Parcel Service before the expected market growth resulting from an air-transportation agreement established between
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success of any organization. When the organization’s behavior is not effective‚ there is a chance the company will suffer. This paper will evaluate the organizational structure of Federal Express‚ in particular FedEx Express (FedEx‚ 2011). ORGANIZATIONAL CULTURE (FORMATION AND EFFECTS) FedEx has acquired a reputation for possessing a strong customer-service organizational culture. The textbook states‚ “Organizational culture is what the employees perceive and how this perception creates a pattern
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packages per day. This shows that CP is the most profitable and huge potential for growth. Customer analysis – Who needs CP? How large is the market? Is CP an economically viable product? Can FedEx do 6000 CPs a day? If you look at the current market for Special-Handled Packages there is huge potential for FedEx to take market share with CP and reach their goal of 6000 Pieces per day. Two products that are already offered in the market (Airline Over-the-Counter and Skycap and VIP Services) cost more
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when we have to ship anything of real importance: FEDEX and UPS. FEDEX Overview:The FedEx companies’ historical milestones span over a half century and demonstrate the insight and leadership of the trusted FedEx brand. FedEx Custom Critical‚ a package and delivery business was founded in Akron‚ Ohio in 1947 by Roberts Cartage. The FedEx Corporation‚ as we know it today‚ was organized in 1971 in Little Rock Arkansas. Today’s FedEx is led by FedEx Corporation‚ which provides strategic direction and
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1. The organization’s name and main line of business: FEDEX Corporations – Logistics 2. Specific type of operation: Air and Ground Delivery Specializing in Next Day Delivery 3. Describe the nature of operations process given your newfound understanding of operation management and productivity: a. Service and product design: i. Supply Chain management ii. Next Day Delivery Services b. Quality management – Customer oriented business “People First Philosophy” c. Process and capacity –
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marrow transplant. c. FedEx has a contract with the shipper‚ Children’s Memorial Hospital‚ and in this contract it states that FedEx is only limited to $100 worth of liability if in the event the package gets lost or damaged. d. This event did occur and the package never got to the Veterans Administration Medical Center. Carl Gerome Hampton died shortly after because there was no attempt at a transplant. e. Carl Jerry Hampton‚ Carl Gerome’s father‚ filed a suit against FedEx for alleging causes
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