FEDEX FedEx Marketing Plan Dedication to Innovation‚ Service & Responsibility MKTG 6352 2011 Table of Contents 1.2 Letter of Recommendation ..................................................................................................................................... . 3 1.3 Executive Summary ............................................................................................................................................. 4 1.4 Introduction‚ Background
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when we have to ship anything of real importance: FEDEX and UPS. FEDEX Overview:The FedEx companies’ historical milestones span over a half century and demonstrate the insight and leadership of the trusted FedEx brand. FedEx Custom Critical‚ a package and delivery business was founded in Akron‚ Ohio in 1947 by Roberts Cartage. The FedEx Corporation‚ as we know it today‚ was organized in 1971 in Little Rock Arkansas. Today’s FedEx is led by FedEx Corporation‚ which provides strategic direction and
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Introduction: Federal Express Corporation (FedEx) started its operation in March 1973 building a express delivery company to global logistics and supply chain management company. With logistics as a key part of forming a strong strategy formulation FedEx provided their customers differentiating means thus winning a healthy customer loyalty with enormous. The growth of the express transportation and logistic industry was brought about by three main trends The globalization of businesses.
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History In 1913‚ C.J. Tower & Sons‚ forerunner to FedEx Trade Networks subsidiary FedEx Trade Networks Transport & Brokerage‚ begins operation as a customs broker in Niagara Falls‚ N.Y. It was not until 1971 that Federal Express Corporation was founded in Little Rock‚ Ark. In 1975‚ FedEx installed the first drop box for the public and since then the company developed and maintained a strategic leadership in managing a broad group of transportation services‚ e-commerce and other business services
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that I have chosen for my research paper is FedEx. FedEx’s Fortune 500 rating is number 60. I have chosen this company for a couple of reasons. FedEx continues to be a major force in the shipping industry and a driving force in the environment (being Green). Another reason (on a personal note) for choosing FedEx was it is headquartered and its main hub is minutes away from my home town. I have been able to see how it personally created jobs. FedEx provides customers and businesses worldwide
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FEDEX is the leading global provider of supply chain management services to corporate customers It maintains a fleet of more than 665 aircraft and more than 41‚000 motor vehicles and trailers. To complement the express delivery business‚ FedEx Ground provides small-package ground delivery in North America‚ and less-than-truckload (LTL) carrier FedEx Freight hauls larger shipments. FedEx Office stores offer a variety of document-related and other business services and serve as retail hubs for other
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operating company in the FedEx family‚ handling about 3.2 million packages and documents every business day. During the fiscal year 2006‚ it netted a revenue of $21.4 billion (includes FedEx Trade Networks) and is currently employing more than 139‚000 employees worldwide‚ serving in more than 220 countries and territories and 375 airports worldwide. David Bronczek is the current President and CEO of the well-known express transportation company. Since its inception‚ FedEx had transformed itself from
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packages‚ overnight and deferred‚ and air or air and ground. Virtually all FedEx business activities were in the air express segment of the package delivery industry‚ only 22% of UPS’s revenues were derived from its next day air business. FedEx and UPS’s competition for the dominance of the $25bn domestic air express delivery market foreshadowed in an unusually challenging future Background of the 2 companies FedEx Fedex was formed in 1971‚ as the brain child of Fred Smith who started the idea
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INNOVATION 30 JAN 2012 FedEx Express W hen Fred Smith finished that valuable paper which finally got a “C” grade while he was studying at Yale University. An adventure of U.S. air cargo transportation– the story of FedEx Express was beginning. Since it was founding at 1971‚ FedEx Express choose a high-cost development way that was really uncommon at that time. After Smith established the “Super Hub” at Memphis International Airport‚ Tennessee in 1973‚ FedEx Express started overnight operations
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a key player in the competitive airfreight industry‚ just three years after beginning operations‚ as a direct result of its unique strategic hub system and a policy of limiting package size to under 70 pounds. By capitalizing on this strategy‚ FedEx was able to boost its average delivery volume in 1976 to 20‚726 packages per day via its three services‚ Priority-One‚ Standard Air‚ and Courier Pack‚ compared with an average of 10‚521 delivered daily the prior year. Clearly the company’s calculated
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