2005-2006 Inside FedEx Express By Captain Gary Peterson 12 May 2006 Edited by Ms. Gerry Yemen Inside FedEx Express Introduction As a Secretary of Defense Corporate Fellow during 2005-2006‚ I was assigned to work at FedEx Express located in Memphis‚ Tennessee. FedEx Express provides time-critical delivery services and associated information assistance globally. It is one of several Operating Companies (OPCO) within FedEx Corporation. Other OPCOs include: FedEx Custom Critical
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18:50:15] 1.0 Executive Summary An integrated marketing communications audit was performed on Dell Inc. The audit determined that Dell Inc. had successfully moved away from the mass media approach to marketing through the implementation of a direct marketing to the consumer strategy. The audit determined further that Dell Inc. could improve its marketing effort by building on the successful direct marketing to consumer program to develop and Integrated Marketing Communications Plan. The elements
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Ginger Lewis Marketing 280-001 March 30‚ 2001 LEVI’S®: "MAKE THEM YOUR OWN" INTRODUCTION This project is an examination of the integrated marketing communications strategy of Levi Strauss & Co. The IMC being studied is their "Make Them Your Own" promotion that began on July 25‚ 2000 and runs through May 2001. There are several elements of this promotion that will be analyzed and studied in this report. This report begins by analyzing the objectives of the promotion‚ identifying the target market
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FedEx External Environment Audit 1. How is the industry structured? The industry is defined by NAICS as the logistics‚ transportation‚ and related business services. This is a very broad definition because it doesn’t define the main function of the business‚ which is express delivery and shipping that includes a wide range of services for both businesses and consumers. FedEx offers express delivery‚ ground‚ and freight shipping‚ in domestic and international markets. The most important
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FEDEX is the leading global provider of supply chain management services to corporate customers It maintains a fleet of more than 665 aircraft and more than 41‚000 motor vehicles and trailers. To complement the express delivery business‚ FedEx Ground provides small-package ground delivery in North America‚ and less-than-truckload (LTL) carrier FedEx Freight hauls larger shipments. FedEx Office stores offer a variety of document-related and other business services and serve as retail hubs for other
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success of any organization. When the organization’s behavior is not effective‚ there is a chance the company will suffer. This paper will evaluate the organizational structure of Federal Express‚ in particular FedEx Express (FedEx‚ 2011). ORGANIZATIONAL CULTURE (FORMATION AND EFFECTS) FedEx has acquired a reputation for possessing a strong customer-service organizational culture. The textbook states‚ “Organizational culture is what the employees perceive and how this perception creates a pattern
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FedEx Corporation Federal Express was founded in 1971. In 1973‚ FedEx started operations officially and its hub-spoke distribution pattern enabled it to offer cheaper and faster service than its competitors. By 1981‚ UPS began to enter into the overnight air market and the United States Postal Service (USPS) cut its overnight letter at half the price of FedEx’s. Despite facing such extreme competition in the industry‚ FedEx could still excel due to change in the business environment. The success
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James Boyd 03/01/2015 FedEx vs. UPS write up 1. Prepare to describe in class the competition in the overnight package delivery industry‚ and the strategies by which those two firms are meeting the competition. What are the enabling and inhibiting factors facing the two firms as they pursue their goals? Do you think that either firm can attain a sustainable competitive advantage in this business? With the increasing amount of online shopping‚ shipping companies such as FedEx and UPS have had a rise
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operating company in the FedEx family‚ handling about 3.2 million packages and documents every business day. During the fiscal year 2006‚ it netted a revenue of $21.4 billion (includes FedEx Trade Networks) and is currently employing more than 139‚000 employees worldwide‚ serving in more than 220 countries and territories and 375 airports worldwide. David Bronczek is the current President and CEO of the well-known express transportation company. Since its inception‚ FedEx had transformed itself from
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Federal Express (FedEx) Corporation was founded by Frederick W. Smith in 1971 when he was just 28 years old and it specializes in overnight delivery of heavy freight‚ high-priority documents and packages. It has operations in 211 countries and it operates all over the United States providing delivery of time-sensitive‚ valuable cargo worldwide. Its main headquarters are in Memphis Tennessee USA and its subsidiaries include FedEx Express‚ FedEx Office‚ FedEx Trade Networks‚ FedEx Ground‚ FedEx Custom Critical
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