PRO-V PRODUCT: Clearly‚ Shampoo is more than just shampoo when P&G sells it. P&G’s great successin the rough-and-tumble shampoo world comes from developing an innovativeproduct concept. An effective product concept is the first step in marketing-mixplanning.Philip Kotler defines product as Anything that can beoffered to a market for attention‚ acquisition‚ use or consumption that might satisfy a -want or need. It includes physical objects‚ services‚ persons‚places‚ organizationsand ideas
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Marketing Mix Product Consumers consider products as bundles of benefits that satisfy their need. The basic level of a product is the core benefit to the customer. People who buy Panadol for cold and flu are buying more than a pill that is used for fast effective temporary relief for symptoms of cold and flu. They are buying on-the-go health that provides close-to instant relief to the illness. The brand‚ Panadol‚ has long dominated the retail scene. This is because GSK‚ the manufacturer of Panadol
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1- Which of the different product mix pricing strategies discussed in the text applies best to Payless’s new strategy? Discuss this in detail. The strategy for setting a product’s price often has to be changed when the product is part of a product mix. Companies usually develop product lines rather than single product. Product mix means in the same companies have many type product with they are brands it sold. Product mix pricing strategies consist of five elements which is product line pricing
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AMUL: Introduction If Amul has become a successful brand - if‚ in the trade lingo‚ it enjoys brand equity - then it is because we have honoured our contract with consumers for close to fifty years. If we had failed to do so‚ then Amul would have been consigned to the dustbin of history‚ along with thousands of other brands. For close to fifty years now‚ Amul has honoured its contract with the consumer. The contract that is symbolized by the Amul brand means quality. It means value for money. It
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business segments that include Automobiles‚ Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands1. The company’s slogans in the U.S are "The Ultimate Driving Machine" and "Sheer Driving Pleasure". 2 Marketing Mix: Innovative engineering and technology are at the core of what makes a BMW the amazing automobile it is today. Every detail of a BMW is designed with a single goal in mind: to enhance the joy of driving. BMW engineers have high priorities of providing
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Topshop Market According to Mintel (August 2003)‚ UK consumers keep on spending on clothes‚ even when they are cutting back in other areas‚ with total consumer expenditure on clothing in the UK reaching £34‚825 million in 2002 - a 25.3% increase compared to 1998. This exceeds the growth of total consumer expenditure in the UK over the same period. Although the rate of year-on-year sales growth slowed slightly in 2003 as the consumer boom of 2000 and 2001 cooled‚ the slowdown in fashion retailing
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FedEx Corp. is the premier global provider of transportation‚ e-commerce and supply chain management services. With annual revenues of about $20 billion‚ The company offers integrated business solutions through a network of subsidiaries operating independently‚ including FedEx Express‚ the world ’s largest express transportation company; FedEx Ground‚ North America ’s second largest provider of small-package ground delivery service; FedEx Freight‚ a leading provider of regional less-than-truckload
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Answers – Payless ShoeSource case study 1. Which of the different product mix pricing strategies applies best to Payless’s new strategy? To my view they are using mix of different strategies. Firstly‚ skimming pricing. This is about selling a product at a high price‚ sacrificing high sales to gain a high profit‚ therefore ‘skimming’ the market. I see that they have invested a lot of money to hire top notch designers‚ rebranding effort like remodeling stores etc. There needs to be some mechanism
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FedEx Product/Service FedEx works all over the world and has lots of diversity with in there company. They work with everyday men and women “business to consumer” and all types of businesses as well “business to business.” FedEx started out their business as an over night package delivery company but has expanded its efforts into eight divisions: FedEx Express‚ FedEx Trade Networks‚ FedEx Supply Chain‚ FedEx Ground‚ FedEx Freight‚ FedEx Custom Critical‚ FedEx Office‚ and FedEx Services.
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SWOT ANALYSIS ON FedEx Corporation - November 30th‚ 2010 FedEx Corporation ‚ originally known as FDX Corporation‚ is a logistics services company‚ based in the United States with headquarters in Memphis‚ Tennessee.[1] The name "FedEx" is a syllabic abbreviation of the name of the company’s original air division‚ Federal Express‚ which was used from 1973 until 2000. FedEx Corporation is a Delaware corporation‚ incorporated October 2‚ 1997.[2] FDX Corporation was founded in January 1998 with the
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