Chapter Three Analyzing the Marketing Environment Copyright © 2009 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 3- slide 1 Analyzing the Marketing Environment Topic Outline • The Company’s Microenvironment • The Company’s Macroenvironemnt • Responding to the Marketing Environment Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 3- slide 2 The Marketing Environment The marketing environment includes the actors and forces outside marketing
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some chance of changing secondary values but little chance of changing core values. 2) Compare and contrast a company’s microenvironment with a company’s macro environment. Microenvironment consists of factors‚ which are within the company whereas macro environment consists of factors‚ which are not within the company; instead they lie outside the company. Microenvironment consists of suppliers‚ distributors‚ customers‚ competitors and other factors in which the business is functioning and macro
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UPS‚ DHL‚ and FedEx are successful models. In the United States‚ there exist more than ten thousands different of scales courier companies‚ but UPS‚ DHL‚ and FedEx are able to share 86% of the business in this highly competitive industry. The critical factor is their impression branding advertisements; moreover‚ they create specialized images in the mind of consumers‚ so they can enjoy widespread use in the United States. There are three branding advertisements of UPS‚ DHL‚ and FedEx that impress
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business organization. External environment can be divided into 2 groups which are Microenvironment and Macroenvironment. Microenvironment and Marcoenvironment are the important factors in the marketing environment. Mircoenvironment are the environmental factors are in its proximity. The factors influence the company’s non – capacity to produce and serve the market. There are several factors in Microenvironment which is Company‚ Supplier‚ Marketing intermediaries‚ Competitor‚ Publics and customers
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financial management activities impact the overall performance of FedEx and UPS and study how the ratios change over time for FedEx. Ratio Analysis Two competitors‚ FedEx and UPS‚ dominate the Air Delivery & Freight Services industry in the United States. FedEx is the smaller of the two with a market cap almost a third of the frontrunner UPS. UPS enjoys a higher Price to Earnings while providing a lower Earnings Per Share than FedEx. How does a firm with higher earnings per share trade at a lower
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to produce‚ the materials needed‚ how much will the materials cost and ensure the delivery process from the supplier to the final customer is on-time with the lowest cost possible. FedEx Supply Chain provides top quality services for their customers with high-value products and critical supply chain requirements. FedEx cautiously integrates all of their programs‚ which leverage their immense shipping and information networks around the world‚ to their customer’s business requirements ensuring their
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Today’s Youth Market Machele Principles of Marketing BUS330 Instructor: Robert Murray March 24‚ 2014 Today’s Youth Market In today’s world‚ they need consumer brands with new customers. Our youth market is the key in today’s growth. With demographics in the Western Europe‚ North Asia‚ and North America point to an aging of population with the Baby Boom generation heads toward retirement‚ and fewer replacements following behind‚ this is due to decades of declining fertility
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environment ... Six Microenvironmental Factors That Affect Businesses ... yourbusiness.azcentral.com/six-microenvironmental-factors-affect-busin... You face six microenvironmental factors in your business activities‚ each made up of a self-contained microenvironment that stands alone but interacts with the ... Six Microenvironmental Factors That Affect Businesses ... smallbusiness.chron.com › ... › Effective Customer Service In economics‚ macroeconomics encompasses societal perspective on resource allocation
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tracking environmental trends and spotting opportunities. SOLUTION The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment. Marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers‚ so we need to assess and evaluate our internal business/corporate environment and our external environment
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****** 1. Conduct online research on FedEx‚ including both company and non-company sources. ********************************************************************************************************** 2. In a narrative format‚ discuss the company from a strategic perspective. Information concerning recent changes in the firm is readily available online and should be accessed. Strategic issues should be discussed in “real time.” Student Answer: FedEx was founded in 1971 by Fred Smith‚ previously
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