FIERY THRILLS OR WINDY RIDES: Positioning s New Brand of Motorcycle in the Indian Context (An Emerging Market)* FIERY THRILLS OR WINDY RIDES: Positioning s New Brand of Motorcycle in the Indian Context (An Emerging Market)* Q1. What do you infer from the owners of motor cycle belonging to the urban market? Ans: We infer the following things from the owners of motor cycle belonging to urban market: The company must not be consistent to one technology and design; it must change its products
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Perception We process and interpret the incoming raw data in the light of our past experiences‚ in terms of our current needs and interests‚ in terms of our knowledge‚ expectations‚ beliefs and motives. Perceptual world the individual’s personal internal image‚ map or picture of their social‚ physical and organizational environment. Selective attention the ability‚ often exercised unconsciously‚ to choose from the stream of sensory data‚ to concentrate on particular elements‚ and to ignore others
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Using Perceptual maps in Marketing Simulation Ann Ricketts MKT/421 March 11‚ 2013 University of Phoenix Cruiser Thorr motor cycle is a virtual organization that envision a depiction of what consumer think of their motor cycle. Cruiser Thorr pride themselves on image and life style freedom‚ they are currently encountering a decrease in sale which is due to the price of the motor cycle and decline in their target market. Their target markets are older clientele between the ages of 35 to 50. The
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younger people do not have the large disposable income necessary to support the brand. Recommended Solutions‚ Rationale‚ and Results The first step in the simulation is to determine the market position of The Cruiser Thorr using a perceptual map. There are four parameters that must be selected in the simulation‚ and I chose Lifestyle Image‚ Product Design and Styling‚ Price‚ and Product Uniqueness. According to the simulation‚ "A large polygon depicts a large market share." Apparently
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INTRODUCTION Federal W.Smith had a vision of overnight air express venture. He and his business partners commissioned two independent market research which suggested a market niche for a reliable‚ time-definite overnight delivery service. Then they executed the vision in 1973‚ establishing Federal Express. Today‚ approximately 90‚000 Federal Express employees‚ at more than 1‚650 sites process 1.5 million shipments daily‚ all of which must be tracked in a central information system‚ sorted in a
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customer satisfaction‚ in terms of delivery time and loss of sales. Squeaky Brakes had a 0.9 rating at some points for delivery‚ resulting in 10% loss sales. In future‚ we should ensure we produce enough bikes for a 1.0 rating. * Should refer to perceptual map and hit segment centres so we satisfy consumer demand. This is possible through development of specs. * Market research should be used to satisfy consumer needs. Ie: high quality for road bikes‚ low price for youth bikes and mountain bikes
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physical or perceptual. Brand positioning seeks to create both physical and perceptual differences using all the elements of the marketing mix. Physical Positioning * Technical orientation * Physical characteristics * Objective measures * Data readily available * Physical brand properties * Large number of dimensions * Represents impact of product specs * Direct R&D implications Perceptual Positioning * Consumer orientation * Perceptual attributes
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Introduction This assignment highlight on positioning strategy for Nivea For Men within the wide. NIVEA is one of the families of brands owned by Beiersdorf‚ the international skincare company and it began in 1911(Nivea for Men - Brief‚ 2011). In 1980 Nivea launched NIVEA FOR MEN globally‚ and it was very famous among the male as it was the first product that are alcohol-free. Market segment Market segmentation is the key strategic concept in marketing today (Michael N. Tuma‚ 2011)
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backwards the positioning. Task 2: Positioning – Competition a. Formulate the positioning of top 5 players on anti-aging face cream market as you can understand it from their communication in 2008 / 2009. b.Draw up the perceptual map of the category and identify each brand place on the map. Task 3: Briefing: Look at the ad named Maxilife and imagine backwards the following: a. The essentials of the client brief and b. The creative brief c. Look at the Sepala ad and formulate backwards the positioning
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________________________________________ BRAND SEGMENTATION AND POSITIONING Espresso Coffee Machines ________________________________________ EXECUTIVE SUMMARY This report was commissioned to examine how customers make purchase decisions for espresso coffee machines‚ the factors affecting consumer behaviour‚ and to identify where the leading brands sit in the opinions of a small sample of the population. The research draws attention to the fact that at the end of financial year 2007
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