| Bachelor of Business (Incorporating Graduate Diploma in Business & Graduate Certificate in Business)Strategic Management467943Semester One 2013 | TABLE OF CONTENTS Item | Description | Page | 1 | Welcome to Paper Overview Paper Level & PointsHours TaughtDelivery ModeIndependent Study | 3 | 2 | Teaching Team & Contact Details | 3 | 3 | Paper Information 3.1 Pre-requisite Requirements 3.2 Paper Aim3.3 Learning Outcomes 3.4 Content | 34 | 4 | AUTonline Programme Organisation
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What is a Strategic Planning? It is a well written mission statement for any organization which drives its business towards its goals - be it profits‚ standards‚ market value‚ customer satisfaction? Can the plan be flexible or adaptable as many of you have discussed here? I believe that every organization need to follow the strategic intent in today’s ever changing world. There are some factors that can be predictable but many factors are not. An organization‚ in order to succeed need to have
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Summary Strategic Management PART A STRATEGIC ANALYSIS Lesson 1 Strategic Schools of Thought and Strategic Discourse Strategy is the long-term direction of an organisation. Strategy and marketing are alike but they have different purposes. The importance of a long-term perspective on strategy is emphasised by the three horizons framework. It suggest that every organisation should think of itself as comprising three types of business or activity‚ defined by their horizons in terms of years
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20101233 20054057 Assignment Title : The LEGO Group: working with strategy. Date : 03 March 2012 Programme : BTECH-MANAGEMENT IV Question 1 Explain how the development of strategy at the LEGO Group reflect the key characteristics of strategic management outlined in section 1.2 and in the model in Figure 1.4? “Strategy is the long-term direction of an organization” (Johnson‚ Whittington and Scholes‚ 2011‚ p.3). The LEGO Group started with the manufacture of stepladders‚ ironing
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of strategic drift (see Exhibit 5.2). Justify your selection. Strategic drift‚ as defined by Gerry Johnson in Exploring Corporate Strategy‚ is the tendency to develop strategies incrementally on the basis of historical and cultural influences‚ while failing to keep pace with a changing environment. In such circumstances the strategy of the organization gradually drifts away from the realities of its environment and towards an internally determined view of the world of management. Strategic drift
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Tutorial 1 (page 78) 1. Why has strategic management become so important to today’s corporations? Strategic management is a set of managerial decisions and actions that determines the long-run performance of a corporation. Importances of strategic management include: 1) Strategic management develops and provides a clear direction‚ guideline towards the corporations’ goals in an effective and efficient manner. It takes consideration between vision and mission of the corporation
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Strategic Planning Contents INTRODUCTION The retail sector of food and general merchandise represents biggest industry in U.K. Tesco is among leading retailers in the world operating in the U.K. as well as overseas. Core market of U.K. Tesco advanced in growth over last few years. Future plans of company aims at increasing market share in U.K (Abraham‚ 2012). This report takes reader onto overall strategic view of Tesco and its future perspectives and goals. Detailed
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SUBJECT OUTLINE 27324 Strategic Management in Leisure‚ Sport and Tourism Organisations Course area Delivery Result type UTS: Business Autumn 2013; Kuring-gai Grade and marks Credit points 6cp Subject coordinator Dr Katie Schlenker Ph: 9514 5303 Fax: 9514 5195 Email: Katie.Schlenker@uts.edu.au TUTORS Ashlee Morgan Email: Ashlee.Morgan@uts.edu.au Barbara Almond Email: Barbara.Almond-1@uts.edu.au LECTURE: Thursday 10:00 – 12:00; KG02.04.16 TUTORIALS: Thursday 12:00 – 13:00; KG02.04.64 – Ashlee
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Use appropriate tools to develop strategic options for an organization Ansoff Matrix: The Ansoff Growth matrix is marketing planning tool that helps a business determine its product and market growth strategy. Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. The output from the Ansoff product/market matrix is a series of suggested growth strategies which set the direction for the
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Chapter 21.) • Porter‚ M.E. (1996). What is Strategy? Harvard Business Review‚ 74 (6). In HBR’s 10 Must Reads on Strategy. (Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace. Chapter 21.) • Stegmann‚ J (2009) Critical Thinking in Strategic Management: A Conceptual Guide to AMBA 670 Managing Strategy in the Global Marketplace (in Course Content) (Skim and then continue to use as a reference throughout the course) • Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace
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