Chapter 6 Educating Customers and Promoting the Value Proposition GENERAL CONTENT Multiple Choice Questions 1. ____________ and ____________ represent important ways to add value to a product. a. Reciprocation; classification b. Information; classification c. Information; consultation d. Reciprocation; consultation e. Reciprocation; mediation (c; Moderate; p. 155) 2. Which of the following is NOT one of the four problems for marketers seeking to promote a service’s benefits described by Banwari
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Memphis‚ Tennessee‚ with $44.3 billion annual revenue in 2013 Serve 220 countries and regions‚ 300 thousand employees Deliver 3.4 million packages daily with 654 planes and 43‚000 trucks Multiple divisions/operating units: FedEx Express‚ FedEx Ground‚ FedEx Freight‚ FedEx Services Fast and reliable On-time deliveries Relatively low cost Information technology http://mediacenter.fedex.designcdt.com/node/358 DSME 2030 Page 2 Zara A chain of fashion stores owned by Inditex‚ Spain’s
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Executive Summary Background: FedEx and United Parcel Service‚ Inc. are the two largest competitors in the world’s package delivery service industry. UPS‚ founded in 1907‚ was the largest package delivery company in the world. By 2003‚ UPS delivered throughout the United States and to more than 200 other countries‚ transporting over 13 million packages a day. FedEx‚ created in 1971 by Fred Smith‚ grew successful because of its innovative approach to purchase its own planes rather than
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Management (Gomez-Mejia/Balkin) [PIV] Chapter 3 Managing Social Responsibility and Ethics 1) A code of ethics in an organization A) guarantees employees will act in an ethical manner. B) describes what is legal and illegal. C) eliminates ethical dilemmas. D) can create consensus regarding ethical principles. Answer: D Diff: 2 Page Ref: 94 Objective: LO1 AACSB: Ethical understanding and reasoning abilities 2) About 50% of workers surveyed admitted to engaging in at least one unethical
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Self-Fulfilling Prophecy This experiment is all about prejudices‚ stereotyping and self-fulfilling prophecy. Jane Elliot was trying to demonstrate to a class of 3rd graders how it felt to be discriminated against‚ judged and made fun of. This all took place the day after Martin Luther King Jr was assassinated in a small Iowa town. The children felt inferior while in the oppressed group because they were told they were lazy‚ dirty‚ not smart‚ can ’t remember things‚ and would never amount
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Supplier Measurement helps FedEx Manage a Worldwide supply base FedEx is one of the few companies that have realised that suppliers affect its total costs to a large extent. Hence‚ it has introduced measures like detailed supplier scorecard to evaluate supplier performance for goods‚ services and fuel. This supplier scorecard maintains a level of uniformity among the many supply management groups and is available to all its suppliers and employees through its intranet. The scorecards for suppliers
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performance‚ within the organization‚ for the purpose of making adjustments and needed changes. In a recent decision FedEx canceled their order for ten global air freighters from Airbus. The huge A380 super jumbo airplanes were originally scheduled for delivery in 2008 but Airbus delayed the date to year 2009 and then to 2010. Frederick Smith‚ chairman and chief executive of FedEx‚ cited Airbus’s recent decision to delay delivery of the super jumbo amid production bottlenecks as the reason for shifting
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The African continent has suffered from various forms of threats to its peace and stability. These involve environmental degradation‚ poverty‚ diseases‚ hunger‚ drought and wars. Terrorism however‚ is emerging as a serious threat to African peace. Salvatore Freni (2010) points out that terrorism has undergone a number of changes and mutations. Salvatore went on to explain that “new” terrorism elements are rooted in globalization and are characterized by structure of terrorist groups which has evolved
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high-volume and high-variety‚ they would use the mass customization strategy. While FedEx Corporation uses more than one process strategy listed in the four process PowerPoint presentation‚ the one process strategy that stands out the most is Mass Customization. FedEx has high-volume and high-variety. FedEx does not actually produce a product‚ but rather a service. When we think of Mass Customization strategy and FedEx‚ we must think in terms of service‚ not necessarily product. Using the mass customization
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Absolutely‚ Positively Operations Research: The Federal Express Story RICHARD O . MASON Edwin L. COX school of Business Southern Methodist University Dallas‚ Texas 75275 JAMES L . M C K E N N E Y Harvard Business School Soldiers Field Boston‚ Massachusetts 02163 216 west miton Drive Bolder Creek‚ California 95006 School of Business Administration University of Western Ontario London‚ Ontario N6A 3K7 Canada WALTER CARLSON DUNCAN COPELAND Federal Express Corporation has used operations
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