CONSEQUENCES OF CUSTOMER SATISFACTION AND DISSATISFACTION The consequences of not satisfying customers can be severe. According toHoyer and MacInnis‚ dissatisfied consumers can decide to: -• discontinue purchasing the good or service‚• complain to the company or to a third-party and perhaps return the item‚ or • engage in negative word-of-mouth communication.Customer satisfaction is important because‚ according to La Barbera andMazursky‚ “satisfaction influences repurchase intentions whereasdissatisfaction
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is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Today‚ marketing must be understood not in the old sense of making
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CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
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Case: Integrated Siting Systems‚ Inc. (ISSI) PROBLEM STATEMENT Integrated Siting Systems Inc (ISSI) manufactures and installs state-of-the-art mobile vehicle tracking systems. ISSI’s primary market is municipal emergency vehicles‚ and when functioning effectively‚ the system allows municipal authorities to track their vehicles and deploy them more effectively to respond to emergencies. While the company already has an extensive network of clients across the Midwest in rural areas‚ a new project
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Journal of Business Management Vol. 5(1)‚ pp. 187-195‚ 4 January‚ 2011 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM10.951 ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper A study of customer satisfaction‚ customer loyalty and quality attributes in Taiwan’s medical service industry Hsiu-Yuan Hu1‚ Ching-Chan Cheng2‚ Shao-I Chiu3* and Fu-Yuan Hong3 1 Department of Food Technology and Marketing Management Taipei College of Maritime Technology
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COMPUTER COMMUNICATION DEVELOPMENT INSTITUTE Rizal St.‚ Sorsogon City Tel. No. 421-5575; www.ccdi-sorsogon.net CCDI Sorsogon Web-based Alumni Profiling System Group XV – MMM Mustapha‚ Nehaya Manlogon‚ Charmaine Mallorca‚ Jan lester Mr. Michael Angelo Doncillo Brogada‚ MIT Capstone Project Adviser Chapter 1 1.1 Background of the Study A social networking service is an online service‚ platform‚ or site that focuses on facilitating the building of social networks or social
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Crime and Criminal Tracking Network and Systems (CCTNS) a Mission Mode Project (MMP) for Effective Police e-Governance in Jharkhand AUG‚ 2011 Jharkhand Police e Governance Initiative-CCTNS Background of Police e-Gov. Systems in India and Jharkhand Jharkhand Police e Governance Initiative-CCTNS Computerization Initiatives in the Past GoI Initiatives 1990 Crime and Criminals Information System(CCIS) Initiative to create crime- and criminals-related database Focus on 7 Integrated Investigation
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Since the new modern GPS tracking systems appeared‚ parents have been chipping their children invading their Childs privacy. It affects the children’s life and ruins the fact that they have freedom and privacy. Paranoid moms and dads have been chipping and GPS tracking their children since the day these devices came out to monitor their every move. Although the parents are trying to keep their children safe‚ it’s not fair that the children‚ mainly teens‚ can’t have any freedom. Everywhere they go
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Trends in Vehicle Tracking Technology The rapid growth of vehicle tracking system business is quite inspiring and evident all over the world. Most vehicles in North America and Europe have started using the system and there is indeed an effective growth in Asian markets as well. According to a recent market study‚ it was found that there is an estimated growth of $30.45 billion by 2018‚ at a Compound Annual Growth Rate of 22.8%. Key driving forces for adopting vehicle tracking system to the business
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International Review of Management and Marketing Vol. 2‚ No. 4‚ 2012‚ pp.220-230 ISSN: 2146-4405 www.econjournals.com Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions‚ Marketing Capabilities and Hotel Performance Abdul Alem Mohammed School of Tourism‚ Hospitality and Environmental Management‚ COLGIS‚ Univerisiti Utara Malaysia‚ Sintok‚ Malaysia. Email: abd_102006@yahoo.com Basri bin Rashid School of Tourism‚ Hospitality
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