Personal selling is the marketing task that involves face-to-face contact with a customer. Unlike advertising‚ promotion‚ sponsorship and other forms of non-personal communication‚ personal selling permits a direct interaction between buyer and seller. This two-way communication means that the seller can identify the specific needs and problems of the buyer and tailor the sales presentation in the light of this knowledge. The particular concerns of the buyer can also be dealt with on a one-to-one
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Movie clips ( the shower 1960) Student’s name Course title Lecture’s name Date The 1960 Alfred Hitchcock horror movie Psycho is a perfect example of a movie that largely depended on the procedure and technique of editing and sound mixing. The movie can be understood as perfect example where the editing and sound mixing were used to perfection. There are different types of shots that are used in the movie. The shot is distinct by editing but editing can also work
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Value-Chain A value chain is an activity path through an organization and can be a very helpful tool for understanding the difference between two organisations that appear to be functioning in similar ways in the same sector. This is because organisations can construct their value chains in very different ways. A different design of the value chain‚ by which we mean a different activity path through the organisation‚ might simply indicate a different way of doing things‚ or it might generate notable
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Value Chain The value chain also chain as value chain analysis is a concept from business management that was first described and populated by Michael Porter in 1985. A value chain is a chain of activities for activities for a firm operating in a specific industry. The chain of activities gives the products more added values then the sum of added values of all activities and also said that‚ value chain is an interrelated series of process that produce a service on product to the satisfaction
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Introduction FedEx a courier company head quartered in Memphis‚ Tennessee United States. The company was founded in 1970’s for overnight shipping purpose. The company is primarily associated with document shipping and express packs. Basically it is the American association but is expanding otherwise as well. Target Market Target market of FedEx includes; • Embassies and other governmental institutions • Small business owners and professionals that are in need of professional connections at
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3.1.4 Bargaining power of suppliers (Medium – high) 5 3.1.5 Intensity of rivalry (High) 5 4 CRITICAL SUCCESS FACTOR 6 4.1 STRONG AND TRUSTWORTHY BRAND 6 4.2 ADVANCED IN IT SYSTEMS 6 4.3 INTEGRATION TO CUSTOMERS SUPPLY CHAIN 6 4.4 LOCATION AND ACCESSIBILITY 6 PART 2: FEDEX CORPORATION 7 5 COMPANY ANALYSIS 7 5.1 PRODUCTS AND SERVICES 7 5.2 STRUCTURE 7 5.3 STRATEGY 7 5.4 GENERIC POSITIONING 7 5.5 KEY STAKEHOLDERS 8 5.6 PERFORMANCE 8 5.6.1 Marketing 8 5.6.2 Operations 8 5.6.3 Human resources
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BACKGROUND INFORMATION History: FedEx is a logistics services company having its headquarters in Memphis‚ USA. The name FedEx is the abbreviation of Federal Express which was the original name used from 1973 until 2000. In 1978‚ Federal Express was listed on NYSE as FDX. The success of Federal Express can be recognized by this that this was the first company that had reached revenues of $1 billion without having any kind of merger or acquisition though afterwards the company acquired different
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Ryanair value chain analysis Ryanair strongly manages and forms relationships with various suppliers e.g. Boeing and food/beverages etc‚ to ensure goods are received of requirement standards and on time in-order to add value through out its value chain. In addition to this by forming strong relationships with Boeing‚ they are able to obtain spares and maintenance on favorable terms reducing costs‚ thus offering lower prices to passengers and safer flights (adding value). In-order to add
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FAVALUE CHAIN ANALYSIS: A CASE STUDY OF MANGOES IN KENYA Prepared by the Sugar and Beverages Group Raw Materials‚ Tropical and Horticultural Products Service Commodities and Trade Division Food and Agriculture Organization of the United Nations 2 Table of Contents Page I. II. III. IV. INTRODUCTION MANGO PRODUCTION‚ MARKETING AND PROCESSING FACTORS PREVENTING THE DEVELOPMENT OF THE MANGO SUPPLY CHAIN CONCLUSIONS AND RECOMMENDATIONS 3 4 9 10 3 I. INTRODUCTION This
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The Supply chain for Joe and the Juice The Supply chain of each company varies depending on the home country and the mode of entry into the host country. Joe & the Juice uses the pull-driven supply chain where the company does not produce until the customer orders making it possible for the customer to be part of the decision making regarding the product‚ however there will be slow delivery time. However‚ to answer the question; What are the implications of the chosen strategy for Joe &
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