Value Chain Analysis “Value chain analysis (VCA) is a process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.” The concept comes from business management and was first described and popularized by Michael Porter in Competitive Advantage: Creating and Sustaining Superior Performance 1985 The activity of a diamond cutter can illustrate the difference between cost and
Premium Marketing Wage Costs
Porter proposed a general- purpose value chain that companies use to examine all of their activities‚ and show how they are connected. Value chain depicts the activities within and around an organization and relates them to an analysis of the competitive strength of the organization. It evaluates which value each particular activity adds to the organizations products or services. The way the value chain is performed determines costs and affects profit. Porter’s value chain was divided into primary
Premium Strategic management Business process modeling Marketing
* * LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market‚ focuses on customer needs‚ coordinates all the marketing
Premium Marketing Customer
Socrates: Creating Elaborate Arguments Socrates in his defense of the accusations brought onto him‚ argues on several different topics that disprove any accusations that Meletus brought to the trial. His approach at defending himself through arguments was a bold move‚ and as we know from reading the text‚ the jury still finds him guilty regardless of this strategy that backfired on him. One argument that stuck out was how he did not corrupt the youth‚ but if he did it was unknowingly‚ which does
Premium Argument Logic
Assignment 1 APA Exercise Creating an APA Quick Reference The purpose of this assignment is to help you create a quick-reference document that allows you to find key formatting instructions in the APA manual‚ 6th edition. Once you have this document ready‚ you will be able to answer and implement all of the formatting issues that are common to papers in your nursing classes —this is an important assignment for you! You may print a copy of this to write in your answers‚ but you must complete
Premium Typography
Value appropriation: vital in achieving sustained competitive advantage Table of contents 1 Introduction 3 2 The role of marketing 4 3 Measuring marketing productivity 5 3.1 Customer Satisfaction and future cash flows 7 3.2 Shareholder value 9 4 Creating sustained competitive advantage 10 4.1 Value creation versus value appropriation 10 4.2 Strategic emphasis in practice 11 5 How to prevent imitation? 13 6 Limitations
Premium Marketing Discounted cash flow
Management by Values Values – comprise the things that are important to us. Asianizing’ Western Management Management in Asian Content 1. Tools of management remain the same. 2. Economic and business philosophy and paradigms are‚ however‚ different. 3. In search of management science and art suited to Asian condition‚ the following elements must somehow be combined. a. General management techniques b. Sectoral specialization c. Communal organization and management Business
Premium Management
Value chain and globalization Introduction The process of corporate life is always a sea change and sometimes there are high tides and sometimes are quiet times. Day to day companies are faced with new challenges‚ whether it be a consolidated organization or a small business just starting‚ always emerging issues that affect their behavior and their performance. Owing to the consequences of an impressive development of technology and globalization that we are living in this age. Nowadays are faster
Premium Strategic management Michael Porter Management
organization to choose diversification as a strategic direction. When defining strategic directions‚ an organisation needs to analyze the context in which future operations will take place. The decision of entering a new market or to develop new products and services in an existing market needs to be though through focusing on increasing market share and increasing power over suppliers and buyers. Diversification‚ sometimes described as Horizontal intergration‚ involves different value networks and
Premium Market failure Strategic management Management
The Value Chain All of the functions of a company—such as production‚ marketing‚ product development‚ service‚ information systems‚ materials management‚ and human resources—have a role in lowering the cost structure and increasing the perceived value of products through differentiation. As the first step in examining this concept‚ consider the value chain‚ which is illustrated in Figure 3.5.11 The term value chain refers to the idea that a company is a chain of activities that transforms inputs
Premium Customer service Customer Marketing