1973‚ FedEx believes that speed and reliability of deliveries are effective way to win customers and increase competitiveness in global market. Due to globalization competition‚ FedEx has invested in company’s information technology in order to cater to market’s needs. FedEx started to launch a series of technological system which provide additional services to customers. To compete globally‚ FedEx has started its logistics operation to generate positive effect on cash flow. Although FedEx is an
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WHAT IS FedEx? FedEx Corporation (FedEx)‚ incorporated on October 2‚ 1997‚ provides a portfolio of transportation‚ e-commerce and business services through companies that compete collectively‚ operate independently and manage collaboratively‚ under the respected FedEx brand. To understand the corporate level strategy of FedEx it is necessary to first know what industries they currently compete in‚ as well as where they stand within those industries. Currently FedEx is made up of six independent
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success 2 2.0 Reasons underpinning FedEx Corporation’s success 4 2.1 Strong Brand Image 4 2.2 Employee Service and Customer-oriented 4 2.3 The innovation technology 4 2.4 Innovative Culture 5 2.5 Strong Infrastructure 5 2.6 Large customer base and customer loyalty 6 3.0 Strategy Capability 6 3.1 Value chain 6 3.2 VRIN framework 9 3.2.1 Value: 9 3.2.2 Rarity: 9 3.2.3 Inimitability: 10 3.2.4Non-substitutability: 10 4.0 International Strategy 11 5.0 Leadership of FedEx Corporation 13 5.1 Leadership 13
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Personal selling is the marketing task that involves face-to-face contact with a customer. Unlike advertising‚ promotion‚ sponsorship and other forms of non-personal communication‚ personal selling permits a direct interaction between buyer and seller. This two-way communication means that the seller can identify the specific needs and problems of the buyer and tailor the sales presentation in the light of this knowledge. The particular concerns of the buyer can also be dealt with on a one-to-one
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Movie clips ( the shower 1960) Student’s name Course title Lecture’s name Date The 1960 Alfred Hitchcock horror movie Psycho is a perfect example of a movie that largely depended on the procedure and technique of editing and sound mixing. The movie can be understood as perfect example where the editing and sound mixing were used to perfection. There are different types of shots that are used in the movie. The shot is distinct by editing but editing can also work
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Diversification Strategies Let’s explain diversification of a company first; I myself thought it meant something totally different. A diversified company is a company that has multiple unrelated businesses. Those different businesses require separate management teams‚ have different customers‚ and produce different products or sell different services. One of the advantages of being a diversified company is that can create a separation from issues of one of the other businesses. Companies can
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document will cover when and how FedEx works and how they have contributed to technological advances in their line of work. After reading this document you will have a basic understanding of how they were started and how they have made technological advances to become one of the largest powerhouses in the parcel delivery service. FedEx today has become one of the largest companies not only in the United States‚ but in the entire world. FedEx is truly a global organization. FedEx unlike the other parcel delivery
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Abstract This paper discusses FedEx Corporation and details the linkage between the business strategy‚ workforce strategy and HR strategy that has been adopted by the company. The paper also lays emphasis on the comparative advantage of FedEx Corporation due to its commitment in making differentiation as competitive advantage and the unique way it has positioned itself on the world map of parcel or small packages service providers. Again‚ the paper has also highlighted the way the whole workforce
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BACKGROUND INFORMATION History: FedEx is a logistics services company having its headquarters in Memphis‚ USA. The name FedEx is the abbreviation of Federal Express which was the original name used from 1973 until 2000. In 1978‚ Federal Express was listed on NYSE as FDX. The success of Federal Express can be recognized by this that this was the first company that had reached revenues of $1 billion without having any kind of merger or acquisition though afterwards the company acquired different
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MARKETING IS ALL ABOUT CREATING VALUE. USING BOTH CRITICAL ANALYSIS AND PRACTICAL EXAMPLES‚ EXAMINE THE EXTENT TO WHICH CREATING VALUE TO CUSTOMERS AND TO THE FIRM ARE AN INTRINSIC PART OF MARKETING TODAY. Different people have defined marketing differently. On the face of it‚ it may be thought of as the process by which an organisation reaches out to the consumers with the products or services that it has to offer in order to make profits. If we dwell deeper‚ it ’s worth mentioning that marketing
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