MARKETABILITY OF MAGAZINES An Undergraduate Thesis Proposal Presented to the Faculty of Polytechnic University of the Philippines Santa Rosa Campus Santa Rosa‚ Laguna In Partial Fulfillment of The Requirements for the course Writing in the Discipline JAMIE LEE BARRO SHERYN ROSE BEATO ERICKA DAGANTA BEVERLY MACAWAY PRINCESS MAE MARANAN February 2014 MARKETABILITY OF MAGAZINES An Undergraduate Thesis Proposal
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age group towards the magazine “Titli” as a magazine for younger children. Situational Analysis: “Titli”‚ a children’s fortnightly vernacular magazine published by National Publishing Company is market leader in the children’s periodicals segments. Despite an active advertisement campaign‚ promotional schemes and withdrawal of another leading children’s fortnightly named “Children’s delight” is showing a downward trend in its circulation. The circulation of children magazine has climbed a peak in
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Market Segmentation When the magazines are developed‚ reading magazines become more and more popular in people’s daily lives. Therefore‚ a host of different kind of category magazines is created‚ such as catering‚ fashion and auto industry‚ which provide a good source for people to obtain knowledge and enrich their experience. Initially‚ one of the most popular magazines is called “play boy” which is mainly decision for males in modern world. The “play boy” is found in December‚ 1953; at the beginning
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Advertisers and the Internet The chart shows that while Radio advertisers spend 14% of their budgets‚ US households spend 19% of their time listening to it. For visual advertising‚ companies spend 8% of their budgets on magazine advertisement. As a result‚ people in the US spend 6% of their time on them. This research shows a disparity between the quantity advertisers spend on the Internet and the actual time US households spend on it; companies spend 4% of their budget and Americans spend 34%
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of king crab. He planned to continue the magazine strategy used in phase I‚ but Cherry Stockworth‚ vice-president of marketing of Phillips Foods‚ recommended him to use the budget to support half of cost of International Boston Seafood Show. According to the information given in this case‚ I don’t think this is an either-or choice‚ and my recommendation for Ron Birch is to decrease the cost of ads in trade magazines‚ change the content of ads in magazines before and after the IBSS‚ and support the
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use emotive selling. Regular reading newspaper by the older people Sports car Adult/young Men and women Sport car magazine Sport event Many young people consider sports car to be their dream car and this may be the best thing to drive for. Magazines are the most persuasive and effective selling among young adult drivers and young men‚ such as sports cars magazine. iPods Age group 16 to 30 Flyer Newspaper Promotion Radio TV Teenagers nowadays
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place. There are some more solutions. You could stop showing magazines ads about them. Bane movies with people smoking in them so teens don’t see it as it is cool smoking. Stop showing TV commercials and TV ads about them. Get rid of magazine ads so teens don’t think it look good because some big tough guy is doing it or some famous person is doing it. Stop having famous people tell you about them in the radio and on TV and in magazines. Also‚
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which grows greater as the years go on. An ex-Victoria Secret model was “shocked” by how thinner their figures are becoming (705). From a very young age‚ girls are hit from every direction to have a thin body. Whether it is television‚ movies‚ or magazines. Having a tremendously thin body in today’s society is what is expected. Hellmich’s purpose is to show the negative vibe models’ give off to the younger generations of girls. In the world today‚ girls feel as though if they do not look exactly like
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Appologize Elis is the of the wall magazine in our school in every two once a week. She takes a script from every class. When she takes fro m eight grades there is a caricature script about Mr. Trisno the teacher of “carate”. In the last listen going home from they school‚ Bella‚ Elis‚ Cipin‚ Cupin‚ are a walking together suddenly. Mr. Trisno : “Hr… Who is drawing like this!” Bella : (Vacant) “What happen with Mr. Trisno?” Mr. Trisno : “Who … Who is drawing!!” (With expression very angry) Bella
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became popularized and took on such a significant role in broadcasting and news coverage. Photojournalism can be observed in political‚ sports and entertainment magazines‚ adding pictorial narrative and realistic depictions of events for readers. Some of the earliest and most influential examples of photojournalism can be seen in magazines such as Life and Time capturing images of World War II‚ but this phenomenon quickly spread‚ covering political features and stories. The increase of photojournalism
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