The Newsstand KING Dang Tai Luk built myNEWS.com from a single newsstand to a chain that stretches the length and breadth of the peninsular‚ in the process transforming and modernizing the traditional business of newspaper and magazine distribution. Now a day‚ he was owned 139th myNEWS.com outlet in peninsular Malaysia. Mr. Dang’s is the fourth of nine siblings‚ where his father Dang Kai Ee was a rubber tapper who working very hard and being very thrifty to support a growing family through the
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representation of individuals. The magazine investigated is “Girlfriend Magazine”. “Girlfriend” is a popular Australian teen targeted at readers aged 12–17 years old with a mix of entertainment‚ fashion‚ beauty‚ advice and lifestyle articles. The models chosen to advertise in this magazine ranges from all categories of girls‚ with different skin colour‚ ethnic backgrounds‚ hair colour and body size. However‚ the most highly advertised ‘girl’ in this magazine is the stereotypical flawless‚ blonde
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CONCEPT OF CELEBRITY CELEBRITY SELLS AN EXPLORATION OF THE CONCEPT OF CELEBRITY AND ITS IMPORTANCE WITHIN MAGAZINE PUBLICATION DESIGN Our thinking about human greatness has changed since Shakespeare divided great individuals into three classes: Those who had greatness thrust upon them‚ those who achieved greatness‚ and those born great. The concepts of stars‚ Celebrities‚ and prominent people are social constructs. As the meaning of celebrity will perpetually redefine itself in an ever changing
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13 ADDENDUM A: SELF ASSESSMENT AND SELF REFLECTION 14 1 MAIN ISSUE This research is a quantitative and qualitative‚ cross-sectional‚ exploratory and descriptive content analysis of selected advertisements from two different magazines published in February 2014 using the nine creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which are a mass media issue. The main research problems deal
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nowadays act for the music press themselves by creating their own blogs/podcasts etc from their own music knowledge they have gained from websites and magazines. Although there are many technology based music industries there are still some simple publications that are still popular even though they have been around for the past 50 years such as NME magazine. As the music press progressed specific music genre specialisms such as Kerrang and TOTP have been introduced. Also‚ advertising elements such as
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report on its big events. Most customers heard this brand via friends and social network. These ways are not widely spread. Recently‚ it sponsored a reality show on TV which is selecting the future top makeup artist. It also cooperated with a fashion magazine and let consumers vote online for their favorite products sold in Sephora. These actions help Sephora increase influence a little. The brand needs more advertising. 2. How to convince consumers to purchase in Sephora rather than department stores
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analyzed an issue of Allure magazine (which is a beauty/fashion magazine) and I have found a pattern of appeals that stand out- the need for attention‚ the need to achieve‚ the need to feel safe and the need for guidance; these appeals are common to find in beauty magazines; I will be breaking down these appeals to go over in more detail throughout this essay. The need for attention was the first appeal that I noticed in the Allure magazine; in fact‚ the ads in this magazine practically scream “Look
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purchase a magazine? Are you buying the articles‚ the tips‚ or newest gossip? Unfortunately‚ you’re buying the advertisements embedded in the magazines. Every magazine has hundreds of advertisements that are woven in between editorials and fashion layouts. And it seems as though ads are also included within the editorials and fashion layouts as well: branding the perfect cologne/perfume‚ clothes‚ or shoes. But what messages do these advertisements insinuate? It’s funny how magazines are filled
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advertisements into a newspaper‚ they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message‚ but considering their audience‚ they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that " program producers and schedulers must
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The Real Truth Behind Ads We all have looked through a magazine at least once in our lives. Advertising is all around us‚ everywhere we go and basically everything we see has some type of ad on it. As women‚ advertising tells us everything we need to know; we need to be perfect‚ have the best body‚ best hair and make sure we can look as young as possible for as long as we can. Advertising puts this image of women as being perfect‚ when in reality we are not. We have flaws and not all of us can
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