He was above 6 feet tall. No kidding! Girls really used to faint seeing their favorite personality in front of them. He was the brand ambassador of many international companies. His lived in huge mansion in Glasgow. He had latest Veyron Bugatti‚ Ferrari and Lamborghini in his sports cars collection. He used to give importance to the taste-of-the state in his every action. Leave alone dressing‚ styling or talking but even in his faith! He used to offer salah sometimes at home. But whenever he was
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Enzo Ferrari was born in Modena Italy on February 18 1898. He came from a well to do family that owned a metal foundry making railroad parts‚ they were the first in his town to own a car. When WWI came Enzo’s father and brother (Dino) were drafted into the Italian army‚ whom both died from influenza in 1916. Enzo was forced to leave school to run the foundry‚ when the business collapsed he started work as a metalworker at the Modena Fire Brigade workshop in order to support his widowed mother. Enzo
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Strengths of Ferrari : • Extremely strong brand image. • Products that are a fine combination of beauty & aesthetics combined with unforgettable performance. • The brand has connected to itself an aura of mystique • Is looked upon as a status symbol • Takes on new challenges on a constant basis with a head on attitude. • Innovation & technology are key drivers behind every product. • A very inspired‚ well taken care of & satisfied work-force who are proud to be attached with the brand
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Ferrari SWOT Analysis What is SWOT analysis? SWOT stands for strengths‚ weaknesses‚ opportunities‚ and threats. SWOT analysis involves identifying your business’s strengths and weaknesses‚ and examining the opportunities and threats which may affect you. SWOT analysis can be used to analyse your organisation and its environment. Carrying out a SWOT analysis can help you identify changes that can be made to improve your business. Strengths Strengths
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FERRARI VIDEO CASE NIHAR CHATURVEDI (SEC-B) SHANTI BUSINESS SCHOOL 08-Feb-2012 1. Identify the design element of Ferrari. Ferrari has market positioned itself which signifies speed‚ design and symbol as an engineering marvel in market. The basic element to become a Ferrari deals with the aerodynamic design to create a negative lift of the body. The Ferrari design also implies light weight‚ stronger chassis‚ and smooth edges in order to minimize the resistance of the air pressure on external
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The Lamborghini Aventador LP 700–4 is a two-door‚ two-seater sports car publicly unveiled by Lamborghini at the Geneva Motor Show on 28 February 2011‚ five months after its initial unveiling in Sant’Agata Bolognese. Internally codenamed LB834‚ the Aventador was designed to replace the ten-year-old Murciélago as the new flagship model in the Lamborghini lineup starting in 2011. Soon after the Aventador unveiling‚ Lamborghini announced that it had already sold over 12 months of the production vehicles
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Prof.Dr.Dirk Gunther Trost Assignment title: ANSOFF MATRIX 08/04/2015 Tanju Colak AccountID: 70446465 1 Tanju Colak (70446465) – Betriebswirtschaftliche und volkswirtschaftliche Grundlagen 1. Introduction In 2003‚ the author Lynch suggested that the Ansoff Matrix describes the market and product choices available to a company. In this context products may be determined as items sold to customers and markets as customers. In some cases‚ the Ansoff Matrix is also defined as the market and product
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Table of content The executive summary…………………………………………………….. 2 1. History of Ansoff Matrix.………………………………………………… 3 2. Introduction………………………………………………………………. . 3 3. Model Use and the Applicability………………………………………….. 5 3.1 Market Penetration…………………………………………........ 5 3.2 Market development…………………………………………….. 7 3.3 Product Development………………………………………….. .. 7 3.4 Diversification………………………………………………… … 9 4. The Advantages…………………………………………………………… 12 5. The Risks……….………………………………………………………
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3. The Ansoff Matrix Ansoff (1957) designed a framework called Ansoff Matrix. This strategy helps identifying corporate growth opportunities‚ also analysing companies based on market‚ product with possible growth opportunities which can be established by merging current and new products. Ansoff identifies four generic growth strategies‚ these are: 1. Market Penetration – tool used to increase organisations share in the market with its current product line. 2. Market development
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Down loaded from the TT100.biz website Growing a business by developing products and markets Ansoff’s Product/Market Matrix Product Market Current New Current New Market penetration Market development New product development Diversification Expansion Beiersdorf has expanded in each possible direction. ◗ Market penetration is demonstrated by NIVEA Lip Care products‚ which have been extended with new variants. The latest of these (Pearl and Shine) became the market leader in 2003. ◗ An
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