British Food Journal Emerald Article: McDonald ’s: "think global‚ act local" - the marketing mix Claudio Vignali Article information: To cite this document: Claudio Vignali‚ (2001)‚"McDonald ’s: "think global‚ act local" - the marketing mix"‚ British Food Journal‚ Vol. 103 Iss: 2 pp. 97 - 111 Permanent link to this document: http://dx.doi.org/10.1108/00070700110383154 Downloaded on: 20-01-2013 References: This document contains references to 28 other documents Citations: This document
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that these stigmata consist of abnormal dimensions of the skull and jaw. Lombroso even claimed that different criminals have different physical characteristics which he could discern. In time‚ and under the influence of his son-in-law‚ Guglielmo Ferrero‚ Lombroso included the view that social factors were also involved in the causation of crime and that all criminality is not inborn. "Born criminals" were thus viewed by in his earliest writings as a form of human sub-species.
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Business Strategy * To differentiate between globalisation and international expansion * To understand the impact of institutions‚ cultures and ethics on International Business * To explore the main benefits and problems of Internationalisation * To understand the main organisational structures needed to operate International Strategy * To outline the main development routes and methods for global expansion * To consider the implications of globalisation on the companies
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MANAGEMENT Resit paper August 2008 Individual Assignment Deadline 15th August 2008 Students are required to answer all questions: Question 1: To what extent does Black & Decker’s internationalisation fit with theories of internationalisation? Question 2: Describe Black & Decker’s organisational structure at the end of the case study. Discuss whether a different organisation structure would be more suitable for Black & Decker in the future. Question
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Module Code: MKIB 225 Module Title: International Business Essay Title: Why do business internationalise? Student ID: 200992874 Module leader: Dr.Clases Belfrage Date of Due: 9am ON Thursday 6th of March‚ 2014 Word Count: 988 Why do business internationalise? The business internationalise means a company’s production and business activity are not only confined to one country‚ but also integrate the different countries’ raw material and labour and technologies to
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* Chapter 1 (introducing strategy) * summarize the strategy of an organization in a strategy statement * identify key issues for an organization’s strategy according to the exploring strategy model * distinguish between corporate‚ business operational strategies * understand how different people contribute to strategy at work * Appreciate the contributions of different academic disciplines and theoretical lenses to practical strategy analysis Focus:
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expatriates. It involves the worldwide management of people. Although International HR (IHR) managers undertake the same activities as their domestically-based colleagues‚ the scope and complexity of these tasks will depend on the extent of internationalisation of the organisation. In this article‚ Dr Hilary Harris‚ Director of the Centre for Research into the Management of Expatriation (CReME)‚ examines the factors influencing the role of the IHR manager and how this affects choices in terms of
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Routledge. Wang‚ Y. (2011). Problems encountered by China in the trend of internationalization of higher education and the principle of response. Journal of Hubei Correspondence University‚ 24(7). 7 – 8. Wei‚ H Yang‚ R. (2002). University internationalisation: Its meanings‚ rationales and implications. Intercultural Education‚ 13(1)‚ 81-95. Zha‚ Q. (2003). Internationalization of higher education: towards a conceptual framework. Policy Futures in Education‚ 1(2). 248 – 270. Zhang‚ X. & Xu‚ H
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Two topics required‚ to be selected by students: First one from the following list . Refining the target: cruises‚ tourists’ migrations studies for one or several countries. . Strategy for internationalisation processes by means of airlines‚ airports and hubs. . Stock and shares consolidation in the luxury sector (files can be provided if asked for). . Ethics and CSR in the luxury world. . The use of advocacy advertising in the luxury world. . Using exchange rates in the luxury world
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PowerPoint presentation [50% of the assignment grade] Analyse the stated values‚ social responsibility activities and the international/market strategy pursued by your company using appropriate analytical tools (such as Yip’s model of internationalisation). Identify the size and type of organisation‚ the sector in which it operates‚ whether it competes on a narrow or broad basis‚ and the growth strategy pursued based on company history. Present the results of a basic product/service portfolio
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