Marketing Strategy and Corporate Strategy in the automobile industry A marketing strategy may be described as a process that allows a company to direct its meager resources towards the biggest opportunities with an aim of increasing profits‚ sales and also attain sustainable competitive edge. Corporate strategy on the other hand targets the overall scope and purpose of a company in meeting the expectations of the stakeholders. This forms a very vital level since it is highly influenced by the various
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Marketing Strategies of Indian Automobile Companies: A Case Study of Maruti Suzuki India Limited Dr.M.A.Lokhande1‚ Vishal Sunil Rana2 1 Prof & Head‚ Dept of Commerce‚ Dr.Babasaheb Ambedkar Marathwada University‚ Aurangabad‚ (M.S) Asst Prof & Head‚ Dept of Business Administration‚ S.S.B.T’s College of Engg & Tech.‚ Jalgaon (M.S) Emails: 1murlidhar_lokhande@yahoo.com‚ 2vishal.rana1980@yahoo.com 2 1 Corresponding Author Abstract— In today’s competitive era the word ‘Strategy’ is very
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Fiat in Europe Fiat‚ an Italian car manufacture‚ headquartered in Turin and operated by the Agnelli family‚ has been a major force in Italian economic life since the beginning of the 20th century. FIAT is mainly involved in the production of Fiat cars and has a number of plants in Italy and abroad. It also owns Alfa-Romeo‚ Lancia‚ and Ferrari. FIAT’s combined operations produce 3 million cars per year in Italy. FIAT’s large share of the Italian market allows it to compete in the European market
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University of Halmstad School of Business and Engineering Master International Marketing Integration of Green Marketing within the automotive industry - A case study of four car manufacturers on the Belgian market - Master’s dissertation in International Marketing‚ 15 credits Final seminar 22 May 2009 Authors: DE CRAECKER François 850511-T099 DE WULF Loïc 851021-T116 Supervisor: REINERT Venilton Acknowledgement We would particularly like to thank our supervisor Mr
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Introduction As the infamous Volkswagen (VW) “Dieselgate” scandal comes to light‚ the United States Environmental Protection Agency (EPA) started testing other automobiles on the road to ensure compliance of regulation. This leads to the exposure of Fiat Chrysler (FC) scandal and Renault scandal in 2017 (Bovens‚ 2017). Similar to VW‚ they were accused using a “defeat device” software to bypass laboratory test on nitrogen oxide (NOx) emission level. Such act of cheating and the increase in scandal
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Integrated Marketing Communications Plan Fiat 500C Australian Launch 2010 By Amanda Thompson [pic] Table of Contents Background…………………………………………………………………………………2 Communication Objectives…………………………………………………………….. 3 Hierarchy of Effects………………………………………………………………..3 Target Market ………………………………………………………………………………4 Roy Morgan Definition of Target Market……………………………………...4 Characteristics of the target market for Fiat 500C IMC……………………4 Communications Tools
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PESTLE Political * Political insatiability affects the sales of the automobile industry. The political instability has a direct impact on the sales of the automobile industry. When there is a political unrest the purchasing power of the individuals in the particular area goes down. * Government support towards the industry favourably. This industry is the 6th largest industry in the world and brings out a lot of revenue and creates employment opportunities. Therefore governments tend
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GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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MGMT 837 INTERNATIONAL STARATEGY AND ORGANIZATION SERDAR SERDAROĞLU Fiat’s Strategic Alliance with Tata What is the business opportunity in India? Do you think that Fiat needs a partner? Why? Actually there is a lots of opportunities in India. There is a huge automobile industry in India which was valued at over 26.3 billion USD. Unit sales in the same year exceeded 1.5 million. Passanger vehicle sales is expect to grow 14%-16%. There is a big potential in owned car statistics. It was expected
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introduction of the study Marketing is the process by which companies determine what products or services may be of interest to customers‚ and the strategy to use in sales‚ communications and business development. It generates the strategy that underlies sales techniques‚ business communication‚ and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the
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