CASE 2/ Fiat Chrysler alliance 1/ Strengths and weaknesses of Fiat GM alliance Fiat was close to bankruptcy (no sustainable position) ; GM took 20% and Fiat received a put option ; explain ? Relations deteriorated (operations phase)‚ GM became less interested : Alliance was not equal ; The gross of the company has been different (different cycle and country) ; 2/ Strengths and weaknesses of Chrysler Daimler alliance Merger of equals‚ however Daimler baught Chrysler for bn$ 36 ; isnt’ it surprising
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Case Study 1 Section 1 In Chrysler’s case‚ the 21st century management principles hindered their downfall and paved a way to regain leverage. Marchionne‚ who is CEO of Fiat and chief executive at Chrysler effectively‚ implemented various management strategies to lift Chrysler out of bankruptcy. By setting objectives for the company and working through and with others Chrysler was able to move in the right direction. Marchionne came into an unsettling situation taking a huge risk. Quick decisions
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Bibliography: LUDVIGSEN ’S COLUMN: Fiat’s fraught future http://www.just-auto.com/comment/fiats-fraught-future_id104269.aspx Marchionne still wants Fiat-Chrysler merger http://www.usatoday.com/story/money/cars/driveon/2013/03/05/chrysler-fiat-marchionne-geneva-motor-show-uaw/1965275/ Fiat in Talks With Banks About Chrysler Deal‚ CEO Says no IPO http://www.bloomberg.com/news/2013-03-05/fiat-in-talks-with-banks-about-chrysler-deal-ceo-says.html http://www.fiatusa.com/en/ http://www.chrysler
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FIAT’s strengths (SWOT Analysis) October 25‚ 2012 -SWOT Analysis- 1. Strengths: Diversified Business Portfolio- FIAT is active in automobiles‚ components‚ and production systems‚ and operates through nine business segments‚ including FGA‚ Chrysler ‚ Magneti Marelli‚ Ferrari‚ Comau‚ Teksid‚ Fiat Powertrain‚ and Maserati. This insulates Fiat from being heavily impacted by the potential demand fluctuations of specific product categories‚ meanwhile allowing it to benefit from the opportunities available
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FIAT IN INDIA FIAT makes a strategic move for the Indian market • • • • FIAT Group establishes National Sales Company (NSC) as an independent entity within the FIAT Chrysler India operations Exclusive FIAT dealerships established New Integrated Marketing Campaign initiated to engage with customers across multiple touch points New comprehensive service package consisting of a three year manufacturer warranty with an option of extending it to five years ‚ 24/7 road side assistance (RSA) and soon
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the Manhattan Bankruptcy Court along with its 24 wholly-owned U.S. subsidiaries. Included in the bankruptcy filing for Chrysler‚ it announced that they had established a global strategic alliance with Fiat SpA. The plan for Chrysler was to provide the public with a new face to the company and Fiat would hold a 20 percent stake that would ultimately increase up to 35 percent. The Voluntary Employees Benefit Association (VEBA) would hold 55 percent stake‚ 8 percent would be held by the U.S. Treasury
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Launch Marketing Plan‚ Part I New Product Launch Marketing Plan‚ Part I International: Fiat Market Needs and Market Growth “Vehicle shipments in NAFTA totaled 2‚238‚000 units for FY 2013‚ representing a 6% increase over FY 2012. In the U.S.‚ vehicle shipments were 1‚876‚000 (up 7% from FY 2012)‚ in Canada 269‚000 (up 5%) and 93‚000 for Mexico and other.” (Fiat 2013 Full Year Q4 Results‚ 2014) “Fiat forecast that group trading profit this year will rise to between 3.6 billion euros
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Fiat to close Sicilian plant By Giulia Segreti in Rome Fiat’s Termini Imerese plant in Sicily is to close on Thursday after 41 years of production as the Italian carmaker presses ahead with sweeping restructuring plans‚ including the imposition of new labour contracts that have prompted threats of strike action. The closure is only the second of a car plant in Europe since the start of the financial crisis‚ which hurt car sales and exposed the industry’s chronic overcapacity problems. General
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for workers‚" Ferdinando Uliano‚ head of the Italian FIM-CISL union‚ said in a statement after a trip to the United States to meet the UAW. Fiat‚ which has 58.5 percent of Chrysler‚ and the healthcare trust‚ Veba‚ are thought to be far apart on the price. Veba is believed to be holding out for the highest possible payout of nearly $6 billion‚ while Fiat is thought to value the stake at far less and does not want to overpay. Neither side has commented about the price negotiations. The UAW
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Sandrine CATHALO Elodie DUFOUR Elodie GARBAN Charles RATTANAVAN Joffrey THELLIEZ Fiat and Chrysler create an alliance Toward to an eventual merger… Executive Summary Since 1990‚ we have seen a high wave of mergers. Many companies where merging in order to respond to their environment and there is a reason for this. Indeed‚ in a world of globalization where the key trend is to become bigger and bigger in order to survive‚ it is of the utmost importance to position your strategy and strategic
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