1. INTRODUCTION “A promise is promise and I kept my promise”- this is the historical statement which Mr. RATAN TATA said when he launched his ambitious TATA NANO; the people’s car in India on 23 rd march 2009. Tata has always given value products in the Indian Car Market whether it is path breaking recently launched TATA NANO or TATA INDICA (which created great brand into the car industry in the diesel segment). 2. TATA GROUP OF COMPANIES The Tata group comprises over 100 operating companies
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Marketing Plan for Tata Nano 15 May 2014 XLRI‚ JAMSHEDPUR TEAM MEMBERS (# 9) ABU ASIF HASAN AJIT SINHA AKASH PRIYRANJAN ASHUTOSH TRIPATHI GYANESH DUBEY SUMANTRA KAHAN MP13001 MP13003 MP13004 MP13017 MP13026 MP13060 Marketing Plan - Nano` XLRI- JAMSHEDPUR Acknowledgement The Project on “Marketing plan for Nano” is the glimpse of the gamut of marketing activities proposed for Tata Nano. This project has helped all group members to correlate all marketing concept under one umbrella. The project
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From 56 manufacturing plants across 6 continents • Employs ~200‚000 people • 3rd largest automotive manufacturer 1998 Production Comparison Chart 9‚000 GM 8‚000 7‚000 Ford 6‚000 Daimler VW Chrysler 5‚000 4‚000 3‚000 2‚000 1‚000 0 T O Y O T A Fiat Nissan PSA Honda Renault Global auto industry trends • • • • Overcapacity Economic downturn Shifting consumer demands European trade barrier reductions Company History • Established in 1937 out of Sakichi Toyoda’s weaving machine company • Launched
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marketing : CoCreation Reasons : There are 1% of consumer that always wanted the product to have more and more value to them‚ they are considered as hardcore consumer To build highinvolvement of consumer to our product Example : Fiat co-create their car with the customer Fiat sells 57000 Fiat500
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FRACTIONAL RESERVE BANKING Fractional reserve banking is a system under which bankers keep as reserves only a fraction of the funds they hold on deposit. This system has three features: • Bank Profitability By getting deposits at zero interest and lending some of them out at positive interest rates‚ goldsmiths made profits. The history of banking as a profitmaking industry was begun and has continued to this date. Banks‚ like other enterprises‚ are in business to earn profits. • Bank Discretion
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militia amoris si fas est‚ omnes pariter pereatis avari‚ et quisquis fido praetulit arma toro! tu tamen iniecta tectus‚ vesane‚ lacerna potabis galea fessus Araxis aquam. illa quidem interea fama tabescet inani‚ haec tua ne virtus fiat amara tibi‚ neve tua Medae laetentur caede sagittae‚ ferreus armato neu cataphractus equo‚ neve aliquid de te flendum referatur in urna: sic redeunt‚ illis qui cecidere locis. ter quater in casta felix‚ o Postume‚ Galla! moribus his
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School- III Del Pilar Academy- IIIII Divine Jesus Learning Center Inc. - I Eastern Bacoor National High School- IIIII-II Eastern National High School- II Ema Emils College Phil- I Emiliano Tirona Memorial National High School- II Fiat VVX Academe- II Gawaran National High School- I Gen. Emilio Aguinaldo National High School- IIIII-IIIII-IIIII-IIIII-I Gen. Mariano Alvares Technological High School- I Gov. Ferrer Memorial National High School- II Imus National High
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“A STUDY ON PERFORMANCE APPRAISAL OF EMPLOYEES AT TRUE SAI WORKS NETHIMEDU‚ SALEM Project report submitted to government arts college (Autonomous) salem-7 in partial fulfillment of the requirement for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION Submitted by DINESHBABU.M (Reg. No. 09 UBN58007 ) Under the guidance of Mr. ELAVARASAN‚ M.B.A.‚ Assistant Professor
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INDUSTRIE PININFARINA: THE NEW CUSTOMER DECISION The 25th of April is a national holiday in Italy‚ but it was not for Industrie Pininfarina (Pininfarina) top management in 1996. A meeting between Pininfarina and high level Mitsubishi executives lasted the entire day. The following day‚ a Friday‚ Renato Bertrandi‚ manager of operations at Pininfarina‚ sat in his office at the Pininfarina plant at Grugliasco‚ in the Piedmont region of Italy. In a rare quiet moment‚ he reflected on the challenges
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working on complex products with complex supply chains that work on different methodologies. Baan is especially suited for large made-to-order and engineering-to-order companies. Baan is used by companies like The Boeing Company‚ Ferrari‚ Solectron‚ Fiat‚ Flextronics‚ Evenflo‚ Navistar and British Aerospace & Engineering Systems. Baan is highly customizable and supports flow chart based process and procedure documentation. Microsoft Dynamics NAV and AX 2009 o Microsoft offers two ERP
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