Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines‚ various product items in each product line and within each item is the product depth. Firstly‚ the product line is a group of product or service items that
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Business of the Philippine Specialty Coffee Shop Industry* In the past‚ people were used to drinking instant coffee. This was before the advent of specialty coffee shops in the country. Today‚ coffee shops are a common sight especially in the Manila metropolis. Specialty coffee refers to the highest-quality green coffee beans roasted to their greatest flavor potential by true craftspeople and then properly brewed to well-established standards (Specialty Coffee Association of America (SCAA)).
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Coffee Industry Coffee is an important commodity next to oil. It’s one of the world’s most popular beverages with over 501 billion cups consumed every year. It has been around for more than 1‚000 years. During that time‚ coffee has been considered a food‚ a medicine‚ an aphrodisiac‚ and even a wine. This was before the advent of specialty coffee shops in the country. Today‚ however‚ coffee is known as a beverage to be savoured and enjoyed. And thus‚ specialty coffee shops are a common sight
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I.History Trung nguyên is the most famous coffee brand in Vietnam. It was created in 1996 by Mr.Đặng Lê Nguyên Vũ. During student life in medical school of Tây Nguyên‚ Mr.Đặng had a question about coffee farmers’ life. Although the price of a cup of coffee wasn’t cheap‚ but why‚ farmers were still poor. This question encouraged him to find the answers. He and his company suffered from many accidents‚ but they kept on trying. Those experiences brought them a good background for opening more shops
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The story seems to begin in Ethiopia‚ where the coffee berry grew wild. Goatherds there noted that goats which ate leaves and berries of the plant remained awake all night. The Arabs claim that they developed the plant during the reign of Mohammed (c675 AD). Believe that if you wish - we are going with the Ethiopian story. Consumed originally as a food‚ it would take on the character of a medicinal and eventually that of a social drink. The coffee tree grows to a height of 14 to 20 feet‚ producing
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country‚ one can realize that coffee is one of the most favorite products among American people. It has remained in the top positions for some decades. However‚ drinking coffee is not only the consumption of a product; it has become a daily activity. It is normal to hear this question when someone wants to meet up with one person: “do you want to get a coffee tomorrow and we can talk about...?” Any excuse is good enough to get a cup of coffee. The beginning of the coffee industry dates back to the 1960’s
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Coffee is the world’s second largest traded commodity it is used not only for drinking but for soft drinks and cosmetics as well‚ it is second only to oil according to all imports and exports from all countries. They are two main types Arabica coffee (most people are used to this and are more popular) and there is Robusta coffee. In the last two years the prices of coffee have been gradually falling (Ycharts. (2013). Coffee Arabica Price) alongside this‚ the supply of coffee has also been falling
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An Analysis of the Coffee Service industry in Metro Manila… AN ANALYSiS OF ThE COFFEE SErViCE iNdUSTrY iN mETrO mANiLA ANd ThE BUYiNG BEhAViOr OF iTS CONSUmErS Cynthia A. henson Abstract this study focuses on the unique coffee drinking culture‚ the specialty coffee industry‚ and the behavioral patterns of coffee drinkers. Coffee drinking in specialty coffee shops is compared with coffee drinking behavior at home‚ in school or in the office. the results are based on two consumer surveys‚ each
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Analysis Project Starbucks Vs Coffee Bean & Tea Leaf Prepared for: Debra Henderson Prepared by: 200321738 200221977 H00010608 Date: 22 March 2006 Table of contents 1 Introduction 1 2 Client Company “Starbucks” 1 2.1 Target Market 1 3 Competitor Company “The Coffee Bean and Tea Leaf” 1 4 Major Finding of Competitive Analysis 2 4.1 SWOT analysis 2 4.2 Competitive
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Purpose: To persuade the audience that animal testing is cruel and unnecessary. Thesis: We need to work together to stop animal testing. Claim: Value Organizational Pattern: Problem-Solution I. Introduction A.Attention Getter: Each Year‚ over 100 million animals are used for animal testing worldwide. Animals are being used from all over for animal testing that ranges from drugs to our simple everyday shampoo. Almost every medicine or treatment you have ever used has been tested on innocent animals
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