Executive summary Book Binder’s club was trying to implement a focussed direct mailing campaign through use of database marketing and marketing models. Three different marketing models were developed using historical data of 1600 records and then the model was tested for efficacy on a holdout data of 2300 records. It was found the Regression and Logit (customer choice model) were most effective while RFM model failed to given any leverage above the random mailing campaign that BBC employed prior
Premium Logistic regression Regression analysis Direct marketing
In this scene‚ King Duncan has a problem. His own soldiers are turning on him. Then King Sweno from Norway attacks him. But luckily King Duncan has Macbeth and Banquo. They fight and fight and are victorious. Macbeth killed Macdonwald and after that King Sweno sees an opportunity and attacks Macbeth and Banquo. They are tired but do not give up‚ they stay and keep fighting and are victorious. A wounded sergeant from the battle has arrived. King Duncan looks at the sergeant‚ and says that by the
Premium
Movie Analysis: American History X Dianna N. Nguyen California State University‚ San Marcos Background/Introduction The film‚ “American History X” tells the story of two brothers who are involved with the neo-Nazi movement. After their father is murdered by black drug dealers‚ the older brother‚ Derek develops an extreme hatred for minorities and becomes a violent white supremacist leader for a gang called the D.O.C. Derek brutally murders two gang members who tried to steal his truck
Premium Kohlberg's stages of moral development Developmental psychology Adolescence
The Birds clearly show the use of fear. However‚ Daphne du Maurier’s novella is more accurate that Alfred Hitchcock’s film. Consequently‚ the novella was a more successful representation of mood‚ tone‚ and setting than the film. The mood in the movie is week as the
Premium English-language films Alfred Hitchcock Daphne du Maurier
Rebellion in Fight Club and One Flew Over the Cuckoo’s Nest All societies have a basic structure‚ and in order to function well with others‚ a person must conform to the laws and regulations of said society. In the novels Fight Club by Chuck Palahniuk and One Flew Over the Cuckoo’s Nest by Ken Kesey‚ a variety of themes are discussed‚ with the major theme being rebellion. The main characters of both these novels struggle with the established structure they are living in and are unwilling to conform
Premium Fight Club Chuck Palahniuk
electronic books both make an excellent and effective way of reading‚ although paper books allow more of a precise effective reading while electronic books is often quicker and more convenient. Reading has always been one of our important and educational element. Since childhood‚ reading and books has always been exposed to us. Society evolution of books has completely changed and restructured our way of reading. Paper books are described to be “traditional books” whereas electronic books are described
Premium E-book Book
MUSIC VS. BOOKS 2 We live in the age of information; where our generation needs some sort of communication in various ways. Weather it may be through music or books‚ there are several variations on communication‚ just depends on how you want to target them in order to get the information across. Both music and books have similarities as well as differences. Each has its’ own advantages
Premium Time Reality Book
Movies and books are similar but yet different in many ways. Movies and books are similar in the fact that they both paint the same picture and tell the same story along with holding suspense‚ where as they differ by how they paint that picture and tell the story along with how the suspense is brought about. When reading books and watching movies‚ one will eventually come to the same conclusion at the end. How we get to that conclusion will differ for each. In the fact that movies and books paint
Free Mind Perception Image
Most often when a book or a poem gets made into a movie‚ there are many similarities and differences amongst the two. This was no exception for the epic poem Beowulf‚ translated by Seamus Heaney‚ and the 2007 animated motion picture “Beowulf.” It became evident rather early on in the film that the directors had interpreted the poem far differently than what it was made out to be when it was originally written. In the opening scene‚ King Hrothgar is illustrated as fat and slobbishly; almost like a
Premium Love Marriage William Shakespeare
The Breakfast Club- A Film Analysis The Breakfast Club is a gathering of high school students who go to a saturday detention each with a different reason to why they are there. Mr. Vernon gives them a basic task to do while they are in there. They must write an essay about themselves. Every individual has a smart thought of what the other is. Yet‚ as they argue and speak about reality‚ they realized they care for eachother more than at first sight. In The Breakfast Club‚ we are introduced five students
Premium Parent Parenting styles Mother