Marketing: “Marketing is a total system of business activities that designed to plan‚ price‚ promote and distribute the products to present and potential consumers to achieve organizational goals through satisfying the needs or wants”. “A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. The above definition for marketing is also called as Core Concept of Marketing. It can
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The green movement is becoming more and more popular in the past few years. Noticeable rising temperatures have sparked awareness in people that waste is bad and could be in fact destroying the Earth which is out home and very much needed to continue living. Lately‚ it has become more popular to recycle‚ but better yet‚ it is more popular to use “green” products. Companies have started to use this newfound interest in the environment as a way to change their product to become better for the world
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Corparate Social Responsibility Background Lord Holme and Richard Watts from The World Business Council for Sustainable Development in its publication Making Good Business Sense defined Corporate Social Responsibilty as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large (Corporate Social Responsibilty 2004). UMW’s Corporate
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of Corporate Social Responsibility Introduction Who We Are Universal Responsibility Solutions (URS) is a network of consultants geared toward analyzing corporate behavior and providing recommendations for improving corporate social responsibility efforts. We work with a plethora of global clientele committed to creating‚ implementing‚ improving and maintaining strong a presence of Corporate Social Responsibility (CSR) at their organizations. URS seeks to be the social responsibility
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of the company’s response to these questions - the way they express corporate social responsibility - has become as much of an asset as brands‚ plants and cash. Fortunately‚ many corporations are already responding to these challenges. The battle cry now from the top caliber businessmen operating in the Philippines and to inspire others to follow suit to Corporate Social Responsibility to wit: “Corporate Social Responsibility or “CSR” is doing your business responsibly. It is going beyond compliance
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The Gdansk Institiute for Market Economics Reporting on Corporate Social Responsibility by Banks‚ Financial Institutions and Listed Companies in Poland Gdansk‚ December 2003 This publication and the research that enabled it were co-financed by a grant from the Partners for Financial Stability (PFS) Program‚ a cooperative program of East-West Management Institute‚ Inc. and USAID. The opinions expressed herein are those of the authors and do not necessarily reflect the views of the PFS Program
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1|Page ACKNOWLEDGEMENT Words are indeed inadequate to convey our deep sense of gratitude to all those who have helped us in the completion of this project. Since it was a field project it required a lot of input from the companies which we have done the study on. They have given their valuable time and effort in order to provide us with the required information and answer our queries. First‚ we would like to thank Mrs. Krishna Hazarika‚ Manager(Public Relations)‚ Oil India Limited for giving
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International Corporate Social Responsibility (CSR) Module Overview This module introduces you to Corporate Social Responsibility (CSR). This is the idea that‚ in addition to their primary function of making money for the benefit of shareholders‚ businesses have a wider responsibility to the society in which they exist. Although some business people and economists continue to argue that this in not what businesses are for‚ and quote Adams Smith’s dictum that ‘I have never known much good done by
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At FIJI Water‚ Corporate Social Responsibility is‚ and should be‚ a priority. Our company has gone to great lengths in order to identify areas of improvement‚ and then provide the necessary resources to make improvements. In attempts to reduce emissions we have evolved to new ways of running our business by reducing amounts of materials and energy used to produce FIJI Water. However‚ even with the current efforts to be more eco-friendly‚ more can be done. Switching to new fuel types‚ using a plastic
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In 2009‚ Starbucks released an annual Corporate social responsibility report.[96] Environmental impact Grounds for your Garden In 1999‚ Starbucks started "Grounds for your Garden" to make their business moreenvironmentally-friendly. This gives leftover coffee grounds to anyone requesting it for composting. Although not all stores and regions participate‚ customers can request and lobby their local store to begin the practice. In 2004‚ Starbucks began reducing the size of their paper napkins
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