ADVERTISEMENT IN CONSUMER BRAND PREFERENCE (SPECIAL REFERENCE TO SOFT DRINK MARKET IN MANMUNNAI NORTH D.S DIVISION BATTICALOA) Miss. Vithya Vivekananthan‚ Faculty of Commerce and Management‚ Eastern University‚ Vantharumoolai‚ Sri Lanka vcvithya@gmail.com ABSTRACT Measuring the influence of Advertisement in Consumer Brand Preference is very essential for every marketer. If advertisement does not create any positive change in consumers’ brand preference‚ all the resources such as money
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"Racial Preferences in Dating‚" an article by Raymond Fisman‚ Sheena Iyengar‚ Emir Kamenia‚ and Itamar Simonson‚ was published in the Review of Economic Studies in 2008. The article was written to examine racial preference in dating by using a speed dating experiment that was designed to observe the decisions of the study participants. The thing about this article which most immediately stood out was that women‚ older people‚ and more attractive people displayed weaker preferences about the race
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PHILIPPINES GREATEST FILIPINO BOXERS 1. Pancho Villa - He’s the first Filipino world champion and died at the age of 24 because of blood poisoning. Villa packed 100 fights into 6 years. he won two rational titles‚ fighting larger men‚ before venturing to America to make out his name. Pancho Villa gained international acclaim when he defeated Jimmy Wilde. 2. Flash Elorde - He’s still remains the most popular Filipino boxer ever. Flash Elorde still holds the Junior Lightweight division record for
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INTRODUCTION: OVERVIEW OF A BRAND The word ‘Brand’ has become a part of peoples’ basic vocabulary. The words’ meaning changes when it is used in different contexts. Sometimes it is a noun‚ as in “That is my brand of choice‚” and sometimes it is a verb‚ as in “Let’s brand this campaign.” It has become synonymous with the name of the company‚ the consumer’s experience of the company‚ the consumers experience of the company’s products and the consumer’s expectations. Brands are embedded in peoples’
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THE FILIPINO REVOLTS AGAINST SPAIN Filipino’s love Freedom! Filipino’s rebelled! Unhappy that’s what I feel like the Filipino’s feeling when they are under the Spaniards. When I read again this chapter‚ I feel I’m one of them I’m in that time and place when the revolt against Spain is held. Fighting too. This is the causes of Revolts: 1. Love for Freedom and Independence 2. Spanish encomendors abuses 3. Tribute (Residence tax) 4. Forced Labor (Polo) 5. Land Grabbing by the friars 6. Basi
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the objectives of this study‚ the researchers reviewed related studies that are significant for the fans active media consumption‚ Filipinos as active-fans‚ popular media content in the Philippines‚ and the Korean wave in Philippines. Because of the rising of this social media or social networking sites k-pop became popular in the Philippines especially in the Filipino teens. Not only in the Philippines but also in the other country‚ people who are influence by this k-pop group are mostly teenagers
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The Good Things about Filipinos Amidst all the negative things hurled to us‚ Filipinos‚ by peoples from various and distant lands (or even by our own blood-brothers)‚ it will never be denied that we have good characteristics that we can be proud of. We even have attitudes that we are the only ones who have. These good things about us are those that compensate for the almost indelible negative things that we have. And majority of them are obviously the product of being imprisoned for more than
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“The Image of Filipino Women” The Philippines’ strongest resource is its people. Numerous people from the past to present have shown that Filipinos can achieve great heights through hard work and unity. Ninoy Aquino fought for democracy in the Philippines. Diego Silang conspired with British forces to overthrow Spanish rule. Andres Bonifacio is the father of the Katipunan. Jose Rizal died for the freedom of the Filipino people. All these men showed exemplary performance in shaping and developing
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maximise pleasure and minimise pain. Preference utilitarianism‚ on the other hand‚ is the view that what is good for a person and what is good overall is determined entirely by people’s preferences. In what follows‚ I will argue that Preference utilitarianism is not more plausible than Hedonistic utilitarianism. Hare‚ a preference utilitarian‚ view is that human logic applies to moral assertions and that moral judgements can be made in terms of people’s preferences. According to Hare‚ there are two
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Are the Filipinos Ready for K to12? “We need to add two years to our basic education. Those who can afford to pay up to fourteen years of schooling before university. Thus‚ their children are getting into the best universities and the best jobs after graduation. I want at least 12 years for our public school children to give them an even chance at succeeding.” – President Benigno S. Aquino III This is part of President Benigno "NoyNoy" Aquino III’s Educational Reform Program. The P-Noy
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