- Case: BMW Film. Answer the following question: - 1/ Was the BMW film idea a good one? How successful has the campaign been? - 2/ What was the motivation behind the idea? Who was the target market for the BMW films campaigns? - 3/ What should McDowell do? Which option should he pick? Answer : 1/ Was the BMW film idea a good one? How successful has the campaign been? Answer : Definitely it is. Firstly‚The BMW Film ‘ The Hire’ attracts nine million people to view it on
Premium Advertising BMW Feature film
Film Noir Presentation 1 Film Noir meaning black film or film of the night‚ was prevalent in post world war 2 in America and found a popular audience in France and got his name from the French critics. The term is most often applied to crime dramas. A genre that won’t mess you about and misleads you into thinking there will be a happy ending. The locations reek of the night‚ shadows‚ taxi drivers and bartenders who have seen it all‚ and also everybody in film noir seems to be smoking all
Premium Film noir Gender role Morality
WHAT IS FILM NOIR? Actually‚ I am tempted to answer: "Film noir is a label which film critics use merely because it sounds good." The correct pronunciation is [film nwar] by the way. Originally‚ it is a French expression‚ meaning "black cinema". The term was borrowed from "roman noir"‚ gothic horror stories from 19th century England. The thing is that film noir cannot easily be defined. There are a few movies which most cineastes and critics label film noir‚ though. I would like to divide these
Premium Film noir
were mostly for pure entertainment‚ never delving too deep into the human psyche or touching on subjects outside of the day to day lives of the upper crust of society. Films never touched on the real day lives of the average person who‚ ironically‚ paid to those types of movies. During ww2 films served a similar purpose. Many of the films at the time were created to boost morale of people at home and to support the troops. They were understandably created to make the public at home feel a little less
Premium Film noir
FILM UNIT I’M NOT SCARED/IO NON HO PAURA (2003) DIRECTED BY GABRIELE SALVATORES An English teaching resource for year 12: Achievement Standard 2.5 REBECCA LAGAS & ZANITA THOMPSON UNIT OVERVIEW Unit Title: I’m Not Scared Either - An Introduction to a Sub-Titled Film. Strand: Visual Language (with links to Written and Oral Language) Levels: 6‚ 7 and 8 Function: Viewing (with links to Presenting‚ Listening/Speaking and Transactional Writing) Processes:
Premium Film editing Film techniques Film director
coined by Francois Truffaut to describe the mark of a film director on his films. A director can be considered an auteur if about five of his film depict a certain style that is definitely his own. In other words‚ much like one can look at a painting and tell if it is a Monet‚ a Renoir‚ or a Degas‚ if a film director is an auteur‚ one can look at his film and tell by style and recurring themes that it was made by a certain director. In auteur films‚ the director is many times what brings an audience
Premium Alfred Hitchcock Film director Cinema of India
Notes from film: What is Cinema January-10-13 8:13 PM • An art form‚ an artistic spectacle‚ an aesthetic language with its own grammar and style‚ a ‚medium of communication and expression • A series of still image on a strip of plastic which‚ wen run through a projector shown on a screen‚ creates the illusion of moving images. • Form ( film language) and content ( message) are linked. The message is understood through its form or language by exploring how it uses
Premium Film editing Film techniques
Film noir "Film Noir" is a term that was applied to a style of American cinema that was popular in the 1930’s and 40’s. The term translates to "Black Film‚" which refers to both the characteristic lighting and the dark subject matter. Noir films often depict different aspects of the criminal underworld‚ and are most commonly set in the ’mean streets’ of the city. Many of the most recognizable early noir films were mysteries involving a hard-boiled detective like Sam Spade (played by Humphrey Bogart)
Premium Film noir
Synopsis of film Introduction The second wave feminism has brought about several new feminist film theories. Concepts such as the gaze and scopophilia were introduced in the analysis and study of films‚ notably from individuals such as Laura Mulvey‚ Gaylyn Studlar and Gilles Deluze. Laura Mulvey uses Freud’s psychoanalytic theories and concepts as “political weapons” to argue that cinematic spectatorship is influenced by patriarchal society (Mulvey‚ 746). Women in films are often used to depict
Premium Film theory Laura Mulvey Gaze
Film Techniques Folio Defining what you need to know about film ______________________________________________________________ What do you know about film? ( How did they do that? ( Why did they put that in? ( What was the point of that? ( Why did that character do that? ( What’s this film really about? These are just some of the questions which might arouse you when you are viewing‚ or studying‚ a film. And‚ clearly‚ your
Premium Film techniques Cinematography