HBS CASE: BMW FILMS 1. How fit is the BMW brand at the time of the case? Are there any reasons to anticipate undesirable financial performance in the future? Answer: Before the mid-1970s‚ BMW had been regarded by most Americans as a niche foreign car manufacturer. However‚ in the late-1970s‚ BMW had emerged as on of the hottest luxury brand in North America. BMW has many strong competitors and almost lose America market in 1992. BMW took many actions such as introduce new models‚ change
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Film Analysis Holly Cox Adam Deutsch English 225: Introduction to Film August 30‚ 2010 Film Analysis There is so much more to analyzing films than watching a movie. Film analysis is a very complex procedure. “Analysis generally‚ means breaking up the whole to discover the nature‚ function‚ and interrelationships of the parts” (Boggs‚ J. & Petrie‚ D.‚ 2008‚ p. 7). In analyzing a film‚ you must not only analyze the film as a whole‚ but you must also analyze each element that makes up the film
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Film Genres BY AEISHNA.R 2nd Year B.Sc. Visual Communication Ethiraj College For Women Chennai-08 Film Genres Film genres are identifiable types‚ categories‚ classifications or groups of films that have similar techniques or conventions such as: content recurring icons subject matter stock characters structures narrative events themes situations mood motifs period styles plot props settings stars Film Genres Primary film genres include the following:
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was the first science fiction film made‚ which symbolized a new mark in the film industry. It was produced in Germany in 1927‚ directed by Fritz Lang. This film tells a story of the world of thinkers and workers. The thinkers are people who live in a life of luxury. The workers are the people who live underground working with machines‚ in order to support the city above. The acting and the music also played an significant role in the film. The music pleasantly complements
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The Blue Film An old proverb goes “The past will always come back to haunt you”. Which means‚ that no matter how much you try to hide something from your past it will somehow surface again. It is only a matter of time. This is a very fitting proverb when talking about the short story “The Blue Film”. “The blue film” is a short story about a single evening in the life of a middle aged Europe-an couple. It is a simple chronological story. The novel has a strong marriage and divorcement theme
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how the five main channels of information in film--visual image‚ print and other graphics‚ speech‚ music‚ noise (sound effects)--work together to communicate it. Note that not all films make use of all five channels (e.g.‚ print and graphics were common in the era of the silent film) and‚ further‚ that the intermittent suppression of one channel (e.g.‚ silence) can also communicate information. Of the five channels‚ the visual image is (in most films) the most important. It is certainly the most
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Filmic Techniques Establishing shot • An establishing shot is usually the first shot of a new scene‚ designed to show the audience where the action is taking place. It is usually a very wide shot or extreme wide shot. • To orientate the viewer to the flow of the narrative by alerting the audience to the beginning of a new sequence‚ but does not itself carry narrative information. Effect: When the director wants the responder (us) to understand the emotion being experienced by the character
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In the early 1900’s silent films amazed audiences with images‚ later talkies impressed with sound‚ today we have 3D. As technology continues to evolve so too will film genres. Genres‚ while having some shared characteristics‚ also differ in terms of stylistic devices used. For instance‚ the dramatic film “The Notebook” effectively uses color to reinforce theme and has plausible performers as the two main protagonists. “The Notebook” directed by Nick Cassavetes in 2004 tells the story of a couple’s
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typical high school film scene? School buses‚ bells ringing‚ book bags‚ parties‚ bullies‚ fights‚ the nerd‚ the jock‚ the pretty girl and the outcast who wants to be her? These are common things people might think of when talking about a teen film. In most teen films today‚ viewers find that the plot‚ characters and story lines are very similar. Although‚ some movies are different in detail and even in time period. In May of 1984‚ John Hughes produced the teen comedy film Sixteen Candles. High
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Film Techniques Camera Composition Camera Shots Establishing shot or Extreme long shot This shot is taken from an extreme distance and usually shows landscapes‚ cityscapes‚ etc. Often used at the start of a movie. Showing the vast surrounding. Long shot This shot establishes the exact location of the scene by showing subjects in their surroundings. Full Shot Shows a character from head to toe. Point of full shot is to show/ bring attention to the body‚ body language‚ posture and costuming. Medium
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