1|Page Pepsi Brand Tracker (Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive at
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| Coca Cola | Market Plan and Market Research | Module Name – Module Code - Student Number - | Name of the Student | | In the role of marketing consultant‚ I am presenting a marketing plan and a marketing research brief for Coca-Cola‚ a leader in the soft-drinks industry. Introduction Marketing is definitely one of the major factors that contribute towards the success of any business. Especially in today’s growing competitive economy it is essential
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COMPANY Case Pepsi: Can a Soda Really Make the World a Better Place? This year‚ PepsiCo did something that shocked the advertising world. After 23 straight years of running ads for its flagship brand on the Super Bowl‚ it announced that the number-two soft drink maker would be absent from the Big Game. But in the weeks leading up to Super Bowl XLIV‚ Pepsi was still the second-most discussed advertiser associated with the event. It wasn’t so much what Pepsi wasn’t doing that created such a stir
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Cultural dimensions in Media PEPSI COLA 1. Introduction to cross-cultural advertising Cross cultural advertising means more than translation. The language‚ style‚ colors‚ numbers and symbols of advertising are all important factors to be considered. To outsource cross cultural marketing to a professional located in the intended target market
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Coca-Cola Company and PepsiCo Inc. have both recognized the changes and have taken action to preserve their success with their all-important systems of bottlers. We expect these changes to be beneficial including the opportunity to focus on innovation and to improve the cost effectiveness of bringing the product to market. In 1899‚ two lawyers from Tennessee secured exclusive rights to bottle and sell Coca-Cola for only one dollar (www.coke.com). Asa Candler‚ then President of The Coca-Cola Company
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In order to discuss the success of the Pepsi Refresh Project‚ we must first discuss the target demographic and the goal of the campaign. The target demographic of the project was the “Millennial” consumers between the ages of 17 and 27. The psychographic target was proactive individuals who displayed initiative and a genuine interest for improving their local communities. It was an age group of people who had just experienced the financial crisis of 2008 and yet still had hope and a need for change
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The Coca-Cola Company From Wikipedia‚ the free encyclopedia The Coca-Cola Company Type Public Traded as NYSE: KO Dow Jones Industrial Average Component S&P 500 Component Industry Beverage Founded 1886 Founder(s) Asa Griggs Candler Headquarters Coca-Cola headquarters‚ Atlanta‚ Georgia‚ U.S. Area served Worldwide Key people Muhtar Kent (Chairman & CEO) Products List of The Coca-Cola Company products Revenue US$ 48.01 billion (2012)[1] Operating income US$ 10.84 billion (2012)[1]
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Week 2 problems Chapter 2 A1 (Present and future value) A. What is the future value of $2‚000 invested today if it earns 20% interest for one year? For two years? Rate 20% (1) -(2‚000)= $2‚400 one year Rate 20% (2) (-2‚000)= $2‚880 two years B. What is the present value of $2‚000 discounted at 20% if it is received in one year? In two years? Rate 20 % (1) (-2‚000)= 1‚666 discounted one year Rate 20% (2) (-2000)= $1‚388 discounted two years B4. (Present value) What is the
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P5–3 Risk preferences Sharon Smith‚ the financial manager for Barnett Corporation‚ wishes to evaluate three prospective investments: X‚ Y‚ and Z. Currently‚ the firm earns 12% on its investments‚ which have a risk index of 6%. The expected return and expected risk of the investments are as follows: Investment Expected return Expected risk index X 14% 7% Y 12 8 Z 10 9 a. If Sharon were risk-indifferent‚ which investments would she select? Explain why. If Sharon were risk-indifferent
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1 NPV—Mutually exclusive projects Hook Industries is considering the replacement of one of its old drill presses. Three alternative replacement presses are under consideration. The relevant cash flows associated with each are shown in the following table. The firm’s cost of capital is 15%. a. Calculate the net present value (NPV) of each press. b. Using NPV‚ evaluate the acceptability of each press. c. Rank the presses from best to worst using NPV. PERSONAL FINANCE PROBLEM P9–11 Long-term
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