“Finagle A Bagel” Term MT219-13 Finagle A Bagel’s marketing mix is very new and exciting. They are out of Boston. They have a great marketing manager‚ who does all of her own marketing‚ and has made the company grow phenomenally‚ and is a great asset to them. For their marketing mix‚ she has gone out into the public and basically‚ thrown Finagle A Bagel out at the perspective customers. They sample there food along with coupons and very creatively got the public to try it‚ like
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Describe Finagle A Bagel ’s marketing mix. Finagle A Bagel uses all the variables of the marketing mix which include product‚ price‚ distribution and promotion to support their company that makes between 20 and 25 million dollars a year. Promotion. The promotion element of the marketing mix is creatively organized to make customers aware of new items Finagle A Bagel might decide to put on their menu. One way in which they have promoted their sandwiches in the past is by running directly
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Business at Finagle a Bagel Finagle a Bagel is a bagel manufacturer‚ bakery and retail cafe. The company was founded in June of ’82‚ selling cheesecakes. It was founded at Quincy Market‚ or Faneuil Hall Marketplace‚ which is a tourist attraction in Boston. And it was founded by an individual named Larry Smith‚ his brother and some other assorted family members. We have 17 retail stores in the city of Boston and the surrounding suburbs and a wholesale business that delivers bagels to area caterers
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has the business cycle affected Finagle A Bagel? * The business cycle has affected the Finagle A Bagel in a positive way. I say this because the business is spreading and opening up more restaurants‚ so the business cycle has had a successful impact on the business even though running the business is nonstop. 2. What is Finagle A Bagel doing to differentiate itself from competitors that want a share of consumers’ dining dollars? * The Finagle A Bagel restaurant uses high quality‚ fresh
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Unit 2 Assignment: Marketing Mix Finagle a Bagel Maria Mella MT219 Marketing Professor Nora King April 5‚ 2010 “Finagle a Bagel” Maria Mella 1. Describe Finagle A Bagel ’s marketing mix. Marketing Mix is four activities- products‚ pricing‚ distribution and promotion - that a firm can control to meet the needs of customers within target market. Finagle a Bagel uses all four marketing mix variables. The product‚ pricing‚ and distribution are the variables that firm’s marketing department
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Finagle A Bagel’s Management‚ Organization‚ and Production Finesse Individual Case Study Executive summary Finagle A Bagel is truly successful and fest growing company. For 14 years‚ since 1998 up to 2012‚ company grow in to 20 stores and $20 million in annual revenue. What is the secret of such successful story? What company does differently? Is it a new idea‚ new type of business‚ or new company structure with new style of management? So‚ what drives Finagle A Bagel to success? Background
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1) Fingle A bagel is collecting data from internal as well as external sources. The internal source is the point of sale system which tells the managers the total amount the company needs to collect in order to have break even or make profit. The point of sale system also helps in the daily accounting where the managers match sales reported with bank deposits and any error can be detected easily. External data collection source is the Fingle A bagel’s loyalty card. The card is an excellent way for
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1. Bagel restaurant is likely to be a constant industry because it is in the perfect competition industry. Bagel restaurant is in the perfect competition industry because there are few entry barriers in this industry. Anyone could enter this industry. In the short-run‚ existing firms might get profit just as the case of George’s bagel chain. However‚ in the long-run‚ the profit attracts new competitors into this industry‚ causing price competition. Because each firm will produce at the point where
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The Bagel Hockey Case describes the work environment of a cafeteria at a training academy. Most of the non-management employees are students‚ who show very little interest in their jobs. They are satisfied with doing just enough work to retain their positions and not be reprimanded for poor performance. The atmosphere at the cafeteria is very relaxed and even the managers joke with others. Mrs. Laraby is a manager that is in charge of scheduling‚ hiring‚ and firing. She promotes
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be obliterated into nothingness in a matter of minutes? Einstein Bro’s bagels have already been killing me anyways. See‚ every morning I woke up with a routine. I could bore you with the details‚ but I’ll skip to the part where I’d get in my car and drive to Einstein’s Bros at 6:45 A.M sharp‚ and Einstein (his real name’s George but I like to call him Einstein) would make me a perfect bacon‚ egg‚ and cheese on a plain bagel. Then I’d leave with 20 minutes to get to my class. It really wasn’t just
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