Business Analysis Last Four digits of student ID: 1491 Name of Business: Haefren Baum Nature of Business: High-end furniture retailer Marketing Analysis: Haefren Baum is a furniture retailer‚ established in 1965 and was incorporated in 1970. Haefren Baum receives its merchandise from Wiegandt GmbH Cologne‚ a nearby manufacturer‚ whose business relationship equals over twenty-seven years. The company has one retail location in Cologne‚ Germany and three recently constructed outlet stores in nearby
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Name of the business: Haefren Baum Nature of the business: Home furnishings retailer Marketing analysis: Haefren Baum sells high quality home furniture‚ which is manufactured by German company‚ Wiegandt GmbH Cologne. The demand for high-end furniture is cyclical and influenced by consumer confidence and the overall economy. They have been incorporated since 1970‚ therefore they do have a reputation and brand image already built. They have been a customer of Wiegandt since 1968 and have maintained
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Name of the Business: Haefren Baum Nature of the Business: Haefren Baum is a retail home furnishing company‚ which has recently expanded to include three outlet stores. Marketing Analysis: Situated in downtown Cologne‚ Haefren Baum is high-end retailer of home furnishing. When it comes to marketing‚ Haefren Baum could not have picked a better company to establish a partnership because the Wiegandt company has established its name in the industry‚ and is highly advertised. Competition is evident
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Haefren Baum Nature of the Business Haefren Baum is an independent home furnishings retailer associated with Wiegandt that sells high quality furniture. The company began as a partnership in 1965. Haefren Baum became a retailer for Wiegandt in 1968. Two years later‚ it became a corporate entity. Haefren Baum is located in Cologne‚ which is one of the most populated and rich cities in Germany. Haefren retails home furnishing from a location downtown Cologne‚ and three recently constructed stores
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Business Analysis Last four digits of student ID #: 8964 Name of business: Haefren Baum Nature of business: Haefren Baum is an independent home furnishings retailer that sells high-end furniture. The company began as a partnership in 1965. Haefren Baum became a retailer for Wiegandt in 1968. Two years later‚ it officially became a corporate entity. Haefren Baum is located in Cologne‚ one of the most populated and prosperous cities in Germany. The company retails home furnishing
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Name of the business: Haefren Baum GmgH Nature of the business: Haefren Baum is a retailer of high quality home furniture located in Cologne‚ Germany. They have also added three outlet stores in Rhineland‚ a nearby suburban area. Marketing Analysis: Haefren retails high quality furniture manufactured by Wiegandt has advertised aggressively in order to build and maintain a strong brand image. Haefren benefited tremendously from the successful marketing provided by Wiegandt. Wiegandt has
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Marketing analysis: Located in downtown Cologne Haefren Baum is a high end retailer‚ which recently expanded its operations by opening three retail outlet stores in nearby Rhineland suburban areas. The company carries Wiegandt’s high-end furniture whose furniture is heavily advertised and carries a much recognized name. Due to the economic conditions and new competitors entering the market Haefren Baum had to decrease its prices in order to maintain sales volume. The new competition and economic
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Question 1 According to the value chain analysis‚ which of the following primary activities refers to raw materials handling‚ warehousing and inventory control‚ as examples? Answers: a. Marketing and sales b. Inbound logistics c. Outbound logistics d. Service e. Operations Question 2 ___ is defined as “Integration of resources and capabilities that serve as a competitive advantage over rivals.” Answers: a. Resources b. Capabilities c. Core Capabilities d. All of
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Finance and Business Finance With the gradual progress of society & civilization and the development of science and technology‚ the scope of trade and commerce has also increased. Hence‚ the product-market has to cope with diverse competitions. To make profit in this competition‚ a businessman has to utilize his capital efficiently through proper planning so that the cost of production or selling could be kept minimum. Hence‚ a business firm can maximize its profit. For that purpose‚ every business
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______________________________________________________________________________ Abstract Human resource planning begins with a forecast of the number and types of employees needed to achieve the organization’s objectives. Planning also involves job analysis‚ which consists of the preparation of job descriptions and job specifications. Of particular concern for today’s executives is the growing body of laws regulating the human resource management process. ______________________________________________________________________________
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