leads in brand loyalty with 53.4%‚ followed by Adidas and Nike with 39.8% and 39.1% respectively. However‚ two other domestic brands - Shuangxing and Anta - are not faring too well in the loyalty stakes‚ scoring 13.4% and 15.1% respectively‚ but that could be down to the fact that sufficient work has not been done as yet to position them in the market‚ and may also reflect the fewer competitive features that these smaller brands can offer. Analysis of market competition between different brands
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MONTON CONSTRUCTION LTD. SWOT AND PEST/PESTLE ANALYSIS COURSE CODE: B6 Table of contents: Table of contents ……………………………………..…………………………. 1 Introduction ……………………………………..……………………..…………. 2-3 SWOT Analysis …………………………………..……………………………….. 4-5 Problem Analysis …………………………………………………………………. 6-7 PEST / PESTLE Analysis ………………………..……………………………….. 8 Analysis of the Impact of factors and Change ………………….……. 9 Bibliography …………………………………………………………….…………… 10
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expand its number of customers‚ avoid weakening and profitability fall in the market. In fact‚ this is just the problem of prevention of the fundamental strength of the decline and product positioning and market segmentation. External Analysis (PESTEL) Political On Year 1997‚ the Hong Kong Government has entered into a three year Information and Consultation Agreement (ICA) with The Hong Kong and China Gas Company Ltd. The company supplies towngas to most part of the territory
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ASSURANCE OF LEARNING EXERCISE 5A What Strategies is Adidas AG pursuing in 2011-1013? PRODUCT STRATEGY Continuous innovation of product offerings such as shoes‚ bags‚ and clothes. Diverse brand portfolio to satisfy consumer wants and choice. Developing team grounded to sustain product quality and love of sport concept. Ability by the customer to buy Adidas AG’s products online. Improvement of its product’s brand architecture. Taylor-Made adidas created a multi-brand strategy comprised of three
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PESTLE ANALYSIS BY PEPSICO. PepsiCo is the largest selling beverage the world over‚ of course after its arch rival Coca Cola. It accounts for a 37% share of the global beverage market‚ and therefore they need to understand each and every country’s market in order to stay in line with their PESTLE situations. Pepsi is a big brand‚ currently holds the 23rd place in the Interbrands report of the World’s Leading Brands. Their advertisements feature major celebrities and athletes like David Beckham
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Five Forces Analysis Intensity of Competitive Rivalry There are several firms fiercely competing Adidas for more market share‚ including Nike‚ Puma‚ Reebok and Umbro to name a few. Adidas must ensure that their goods are of a high quality and at a reasonable price in order to keep their market share in this industry. Intensity in this industry is high as there are a large number of organisations with similar products all trying to gain market share. Threat of Entry to the Industry
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stores creating high demand on lens grindings. This led to the opening of second outlet in Katong Mall and never looks back since. Today‚ Nanyang Optical Group has staff strength of more than 80 and a turnover of 10 million. (Ng‚ 2007) External Analysis This section uses Porter Five Forces to identify the attractiveness of optical industry in Singapore. (Johnson‚ 2011) Threats of Entry Nanyang Optical Group being pioneer has accumulated vast experience curve in the industry. Being a well
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Alexandria higher Institute of Engineering and Technology Engineering Economy (EM 431) ADIDAS SWOT and PESTEL Analysis Name Ahmed Fawzy El-Safty Esraa Ahmed Tawfeek Submitted by: Section 1 1 1 2 2 3 3 3 No. 13 21 29 31 38 63 65 74 Aya Abd-El Razak Mohamed Aya Hesham El-Shenaway Basma Medhat Abd El-Zaher Ali Mahmoud Soliman Omar Ali Fahmy Katary Karim Mohamed Abd El-Salam Submitted to: Dr. Islam Nazier Page 1 of 19 Table of Contents 1.0 Introduction ..............
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CASE- STUDY THE ADIDAS- REEBOK MERGER The case discusses the proposed merger of Reebok International Limited with Adidas-Salomon AG. It describes the recent trends and studies the ongoing merger in the sporting goods industry. The case presents the rationale behind the decision to merge. Finally‚ the case ends with a debate on whether the merger would be successful. Issues » The recent trends and structure facing the sporting goods industry » The reasons for the ongoing mergers and acquisitions
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Adidas: Strengths -Strong success in Europe -High-performance products -Recent selling of subsidiary “dog” Salomon -In many invents is the biggest sponsor -Strong management team. -Strong control over its own distribution channel. -In the soccer industry‚ it has a stronghold. -No bad reputation like child labour or environment pollution. -Diversity and variety in products offered. -Strong financial position with minimal long term debts -Innovative designs in footwear enabling consumers
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