Coke v. Pepsi – 5 Forces Analysis Industry concentrate produces High intensity (depends on price/advertising cost/ high number of substitutes(low calorie drinks/no carb drinks/ not carbonated drinks like orange juice) Pepsi products /Coke products New Entrants (barriers/rivalry) High Intensity-Brand recognition dominant market/ patents on style and colors Network relationships & high cost of entry established such as distribution‚ warehouse‚ bottlers‚ and shelf-location high marketing
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Coke Vs. Pepsi Interpret the results of your EVA calculation. If you had to choose between Coca Cola Co. and Pepsi Co‚ which one would you choose? Why? Both Firms EVAs are increasing from 2001 to 2003 _EVAs of Coca Cola is significantly higher than those of PepsiCo._ _EVAs insures that management perspective and objective is to maximize shareholders wealth‚ as such we would choose Coca Cola. The reason is because EVA is a measure of added value‚ and since Coca Colas EVA is
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Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale - High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation - Brand identification (high advertising expense‚ Exhibit 2) 3. Capital requirements - CPs: little capital investment (1st paragraph on page 2) - Bottlers: capital intensive (2nd paragraph on page 3) 4. Cost disadvantages independent of size - No 5. Access to distribution channels - Food stores (35%): intense
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THE BEVERAGE BATTLEFIELD In 2003‚ Jagdeep Kapoor‚ chairman of Samsika Marketing Consultants in Mumbai (formerly Bombay)‚ commented that "Coke lost a number ofyears over errors. But at last it seems to be getting its positioning right." Similarly‚ Ronald McEachern‚ PepsiCo ’s Asia chief‚ asserted "India is the beverage battlefield for 2003." The experience ofthe world ’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one‚ even though
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Pepsi is a manufacturer or use manufacturers‚ market and sell a variety of salty‚ sweet and grain-based snacks‚ carbonated and non-carbonated beverages‚ and foods through their North American and international divisions. B) Coca-Cola has the dominant position in beverage sales. C) Coca-Cola 2006 $29‚963‚ 2007 $43‚269 The difference is $13‚306 for a 44.4% increase. Pepsi 2006 $29‚930‚ 2007‚ $34‚628 The difference is $4‚698 for a 15.6% increase. D) Pepsi had
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......................................................................................................... 1 Coca Cola versus Pepsi Cola – The History.................................................................................. 2 Examples of Coca Cola vs Pepsi De-Positioning .......................................................................... 3 Critical Analysis ............................................................................................................................ 5
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dy Managerial Economics Coke vs. Pepsi: An Economic Analysis Rebecca Simmons Managerial Economics Dr Sol Drescher December 4‚ 2012 Executive Summary In this case study we will do an economic analysis of two major competitors; Coke® and Pepsi®. We will look at the history of these to competitive giants and discuss how they have evolved over the years to become rivals in the 21st Century. In this case study we
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CHAPTER 6 Entering Global Markets “The multinational corporation knows a lot about a great many countries and congenially adapts to supposed differences..... By contrast‚ the global corporation knows everything about one great thing. It knows about the absolute need to be competitive on a worldwide basis as well as nationally and seeks constantly to drive down prices by standardising what it sells and how it operates. It treats the world as composed of a few standardised markets rather than
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Have you ever wondered if the sugar content in Coke and Pepsi has altered you or your friends preference? In this experiment‚ we tested to see if the sugar content changes peoples preference over Coke and Pepsi. We chose this experiment because we would like to see how people change their opinions of their favorite soda‚ after we have informed them of the sugar content. This experiment of Coke vs Pepsi is tied into chemistry by the percentage of the compound/sugar in each can of soda. Background
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-GROWTH IN CONSUMPTION IN RURAL INDIA -LIFE-STYLE CHANGES OF THE RURAL PEOPLE -LIFE CYCLE ADVANTAGES TO THE MANUFACTURERS -RURAL MARKET GROWTH RATES ARE HIGHER THAN URBAN -RURAL MARKETING IS NOT EXPENSIVE -REMOTENESS IS NO LONGER A PROBLEM AND CAN BE OVERCOME. ANALYSIS OF THE RURAL MARKET IN INDIA Rural market of India consists of about 80% of the population of the country. Apparently in terms of the number of people‚ the Indian rural market is almost twice as large as the entire market of USA or Russia. This
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