Electronic Marketing Tutorial Exercise 6 (Questions 1 – 8‚ p.378) RELATIONSHIP MARKETING USING THE INTERNET 1. Why is the Internet a suitable medium for relationship marketing? The interactive nature of the web combined with email communications provides an ideal environment in which to develop customer relationships‚ and databases provide a foundation for storing information about the relationship and providing information to strengthen it by improved‚ personalised services. The costs of managing
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Electronic media are media that use electronics or electromechanical energy for the end-user (audience) to access the content. This is in contrast to static media (mainly print media)‚ which today are most often created electronically‚ but don’t require electronics to be accessed by the end-user in the printed form. The primary electronic media sources familiar to the general public are better known asvideo recordings‚ audio recordings‚ multimedia presentations‚ slide presentations‚ CD-ROM and online content
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Analysis of Electronic Payment Systems Michael Buggs IT/205 12/7/2012 Mr. Kenneth Neveroski Analysis of Electronic Payment Systems There are three categories of e-commerce. You have Business-to-consumer which is businesses selling products and/or services to the general public through online catalogs using the shopping cart software. Business-to-business is when businesses sell goods and services to other businesses. Such an example would be fast food restaurants ordering their products from
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Electronic waste From Wikipedia‚ the free encyclopedia For the EC directive‚ see Waste Electrical and Electronic Equipment Directive. Defective and obsolete electronic equipment. Electronic waste‚ e-waste‚ e-scrap‚ or waste electrical and electronic equipment (WEEE) describes discarded electrical or electronic devices. There is a lack of consensus as to whether the term should apply to resale‚ reuse‚ and refurbishing industries‚ or only to product that cannot be used for its intended purpose
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Chapter 1 An Overview of Financial Management and The Financial Environment ANSWERS TO END-OF-CHAPTER QUESTIONS 1-1 a. A proprietorship‚ or sole proprietorship‚ is a business owned by one individual. A partnership exists when two or more persons associate to conduct a business. In contrast‚ a corporation is a legal entity created by a state. The corporation is separate and distinct from its owners and managers. b. In a limited partnership‚ limited partners’ liabilities‚ investment returns and control
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| |[pic] | |Financial analysis statement for the year ended | |December in 2011
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1. Why did regulators take a closer look at Demand Media’s accounting? Demand Media capitalizes the fees paid to freelance writers over five years instead of expensing the costs as incurred. Typically‚ web media companies expense content creation costs as incurred. Demand’s unorthodox approach to accounting for writer expenses as acquiring and amortizing intangible assets spreads Demand Media’s expenses over time and reduces its current losses on its income statement. Thus‚ Demand Media’s accounting
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1. Current Ratio = Current Assets / Current Liabilities Edison = 12‚800 / 3‚600 = 3.56 Stagg = 13‚800 / 3‚600 = 3.83 Thornton = 13‚800 / 3‚600 = 3.83 Quick Ratio = Quick Assets / Current Liabilities Edison = 11‚000 / 3‚600 = 3.05:1 Stagg = 10‚000 / 3‚600 = 2.78:1 Thornton
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Background Information This case analyses the ABC and ABM implementation process at Global Electronics Inc (GEI). GEI has been using a traditional costing system which allocates manufacturing overhead costs based on direct labour hours‚ which is about 10% of total cost. This costing system resulted in operating losses o $100 million although sales have been $650 million. As a result‚ it was believed that GEI’s costing system is not accurate. GEI’s new top management team believed that an Activity
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The overview of the case Arrow Electronics is a broad-line distributor of electronic parts‚ including semiconductors and passive components. It was founded in 1935 and grown to the number two position by 1980. When Stephen Kaufman‚ who became president in 1982 and CEO in 1986‚ Arrow once more began to climb‚ reaching the number one position among electronics distributors by 1992. Arrow/Schweber‚ one of Arrow’s five operating groups and the largest one‚ which sells semiconductors to different customer
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