Yahoo‚ which had a string of three CEOs in three years‚ was on the verge of taking that count to four. The latest to rock was Scott Thompson‚ a newly appointed CEO‚ over the false claims in his resume about the computer science degree‚ which he never received from the Stonehill College. The news did spread like fire in the Silicon Valley and why it shouldn’t since Yahoo is one of the respected companies in the area. The news was reported in different formats of media and there were mixed reactions
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The company that I am going to discuss in this case study is the IT firm ‘Microsoft’. Microsoft was originally founded by Bill Gates and Paul Allen in 1975. It is a public multinational corporation which is headquartered in Redmond‚ Washington in the USA. Its aims are to develop‚ manufacture‚ license and support a wide range of products and services that are related to computing through its various product divisions. Microsoft is an example of a well-known monopolistic power. A monopoly exists when
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Yahoo! Case Analysis May 9 2007 The strategy of implementation of an established dot com company‚ struggling to leverage current advertising methods with business objectives. Jason Drohn Bradley Bierer Carol Woods Michelle Victory Paul Rapela Table of Contents Executive Summary......................................................................................................................... 3 History: ................................................................
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Google’s Introduction Google was founded by Sergey Brin and Larry Page while they were students at Stanford University in 1995. By 1996‚ they had built a search engine (initially called BackRub) that used links to determine the importance of individual WebPages. In 1998‚ the company was officially launched at a friend’s garage. The name Google was derived from the word googol‚ which is a mathematical term. This name was originated from a nine year old boy named Milton sirotta who gave the name number
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Action - Microsoft v. Google” Facts: • Controversial documents • Dr. Kai-Fu Lee joined Microsoft in 1998 to run company operations in China • Knowledge of company trade secrets • Quit Microsoft because he was moving to Google • When Lee was hired Microsoft made him sign a non-compete agreement • Microsoft sued Google and Lee over the non-compete agreement Issue: Does Microsoft have the right to have a non-compete agreement with Dr. Kai-Fu Lee? Discussion: In 2000‚ Microsoft moved to protect
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Main issues for Yahoo! Inc. Microsoft offered $ 44.6 billion‚ trying to get Yahoo’s Internet-research business only. Significant decline in net profit in 2008 and 2009. Rapid deterioration of online advertising business. Throw employees as a solution to increase profits even. Close its services and website. Negotiate an agreement with Microsoft or to continue alone. Its stock value was less than $ 14 by 2009. Internet products‚ services and content are characterized by rapid change‚ converging
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Yahoo! Case Analysis The strategy of implementation of an established dot com company‚ struggling to leverage current advertising methods with business objectives. Jason Drohn Bradley Bierer Carol Woods Michelle Victory Paul Rapela May 9 2007  Table of Contents Forward ......................................................................................................................................3 Executive Summary................................................................
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Current Situation Google is famous for many things that they communicate within the company. Google concentrates on an easy to use‚ effective system allowing them to strive for improvement in the expansion technology area. Google allows users to access searches from anywhere with their mobile platform called Android. Google makes money from advertising without the vast majority of users even knowing they are doing it. This can be a positive and a negative. SWOT Analysis Strengths Strengths
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CONTENTS 1. Executive Summary 1 2. Introduction 2 3. The Environment Analysis 3 3.1 SWOT Analysis 3 3.1.1 Strengths 3 3.1.2 Weaknesses 4 3.1.3 Opportunities 5 3.1.4 Threats 5 3.2 PESTLE Analysis 6 3.2.1 Political 6 3.2.2 Economic 6 3.2.3 Social 6 3.2.4 Technological 7 3.2.5 Legal 7 3.2.6 Environmental 7 3.3 Five forces 7 3.3.1 Existing Competitions 7 3.3.2 Threat of New Entrants 8 3.3.3 Threat of Substitutes 8 3.3.4 Power of Buyers 8 3.3.5 Suppliers 8 4. The Value Chain 9
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Microsoft Microsoft is a multinational computer technology corporation. The history of Microsoft began on April 4‚ 1975‚ when it was founded byBill Gates and Paul Allen in Albuquerque. Its current best-selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. In 1980‚ Microsoft formed a partnership with IBM that allowed them to bundle Microsoft’s operating system with IBM computers‚ paying Microsoft a royalty for every sale. In 1985‚ IBM
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