Assignment 1 Situation and SWOT Analysis Group 5 Section 201 (Hoang Vi Khanh Nguyen‚ Iris Zhou‚ Akash Multani‚ Charles Walker‚ May Chau) Introduction The company that we have chosen to focus on for our analysis is Tata Motors‚ India’s largest automobile company. This report will take a look at the marketing environment by which Tata is surrounded; will attempt to identify key strengths and opportunities that Tata Motors may wish to capitalize on; and will find and warn against glaring weaknesses
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MANAGEMENT PROJECT SWOT AND STEEPLED ANALYSIS OF TATA MOTORS BY: Kosuru Sai Malleswar (SC09B093) Dhruti Ranjan Gaan (SC09B017) Kshitiz Sinha (SC09B125) Kumar Harshit (SC09B144) L. Deepak (SC09B074) 1|Page TABLE OF CONTENTS ABSTRACT.................................................................................................................................................. 3 INTRODUCTION ..................................................................................
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2009 Tata Tea Marketing Plan (Marketing Management-I) Table of Contents Situation Analysis________________________________________3 Rationale behind Choosing this Brand________________________8 Market Research________________________________________10 Competition in Tea Industry_______________________________13 SWOT Analysis_________________________________________17 Marketing Objectives____________________________________19 Marketing Strategy______________________________________20
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Corporate Governance 5 Financial Position 6 Core Competencies 7 Research & Development 7 Acquisitions‚ Mergers & Expansion 9 Organization Location 10 PEST 11 Political 11 Economic 13 Social 14 Technological 15 SWOT Analysis 16 Strengths 16 Weaknesses 17 Opportunities 18 Threats 19 Capitalizing on Tata Motor’s Success 20 Conclusion 21 Works cited 22 appendix A‚ B‚ C‚ D‚ E 24 Introduction Established under the parent company‚ Tata Group‚ in 1945‚ Tata Motors Limited has
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GLOBALIZATION OF TATA MOTORS: STRATEGIC PLAN FOR THE FUTURE Faculty Contributor: Murali Patibandla‚ Professor Student Contributors: Arun A‚ Balasubramanian C‚ Indranil Guha‚ Gautham M N Tata Motors produces vehicles both in the Light Commercial Vehicles (LCV) and the Medium and Heavy Commercial Vehicles (M and HCV) segments. It faces higher competition in the LCV segment‚ where its Tata ACE has been a huge success. Internationalization forms a key component of Tata Motor ’s strategy and it has
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Swot analysis of Tata motors: In this assignment I am doing the swot analysis of TATA Motors. Strength: Brand Name: TATA was established in 1945. Tata Motors is India’s largest automobiles company with approximately 70000 permanenet employees and it gain a revenue US Dollar 38.6 Billon at the in 2013-2014(www.tatamotors.com). Tata bought land roverand jaguar from ford group in 2008 but they didn’t change the name of the brand because jaguar and landrover are established brand in world
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MASTER OF BUSINESS ADMINISTRATION ASSIGNMENT SAIM ANALYSIS OF TATA MOTORS LTD. Submitted to: Submitted by: Ms. Richa MBA 3rd Semester Akanksha Jain(05817003909) Govind Singh Bisht(06917003909) SESSION: 2010 - 2011 TECNIA INSTITUTE OF ADVANCED STUDIES Approved by AICTE‚ Ministry of HRD‚ Govt. of India‚ Affiliated To Guru Gobind Singh Indraprastha University‚ Delhi INSTITUTIONAL AREA‚ MADHUBAN CHOWK‚ ROHINI
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Group 3 Tata Motors Case Analysis Question #2 Prepare a SWOT analysis for the company. Strengths • Tata Motors is a market leader in automobile industry in India with a high market share. • Tata Motors has a good employee base which gives them high production efficiency. • Tata Motors are considered a reputable brand in India which gives them an advantage over its competitors. • Tata focuses not only the quality of its products but also on the quality of its management. They have a program
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4. Barriers to Entry 5 Barriers to Exit 5 5. Threat of Substitutes 6 Overall Industry Attractiveness 6 Emerging Trends in the Industry 7 Value Chain Analysis 7 VRIO FRamework 8 1. Design and technological capability 8 2. Loyal vendor base 8 3. Manufacturing synergies 8 4. Sales and Distribution Network 8 TATA Group 9 Problem statement 9 Slack 10 Core Competencies 10 Challenges - Mid Size cars and Utility vehicles 11 Recommendations 11 Improvements in Cars and
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