2010 KRISHNA PALEPU BHARAT ANAND RACHNA TAHILYANI Tat Nano – The Peopl Car ta o e le’s r dia k big. Ind must think small to stay b — Ra atan Tata‚ Cha airman Tata G Group In March 2009‚ Tata Motors India’s larg ‚ s‚ gest automob company by sales lau bile unched the world’s cheap pest car‚ the Tata Nano i India price at $2500 (see Exhibit 1 for a pict in ed ture of the N Nano). Throu ugh this laun nch‚ the comp pany realized Tata Group Chairman R d Ratan Tata’s v vision of mak king a “peop
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reasons for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost (Grant‚ 2010). It is to believed that Tata Motors choose to enter global market in low cost market is because in lower medium and low incomes population is more where this can win in volume as well as sales. This enable Tata Motors
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prepared for MKTG101: Marketing Fundamentals Lecturer: Lucy Miller MARKETING PLAN TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city car produced by Tata motors. It was designed to be the smallest‚ cheapest car in India‚ and also one of the lowest
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Comparative Issues on International Management Tata “Nano”: The People’s Car INTRODUCTION The Indian company called Tata Motors manufactures the cheapest car in the world (Said‚ 2012). This caught the attention of the consumers in India especially those that earned an average income in the country. This four-wheeled drive vehicle replaces the motorcycle and scooters due to its safety and convenience. India’s "People’s Car" will be a "safe‚ affordable‚ all weather
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Secondary Data Nano was ranked last among small cars of entry-level segment in terms of customer satisfaction according to a study by market research firm TNS ( ’2010 Fourwheeler Total Customer Satisfaction’ ). The best-selling model of Maruti‚ Alto topped the entry level small car category‚ followed by Omni and the Maruti 800 followed. One of the major scenarios currently is that the expectations from the bottom end cars are rising. The owners of Tata Nano expect enhancements in terms of design
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Why Indonesia? a. Market summary It is well known that with the global crisis and down-play in economics‚ the Indonesia automobile industry still remains a vigorous expansion rate. Indonesia has become a new emerging prosperous car market in the world. According to The Economist (2012)‚ Indonesia’s market is even increasing more rapidly than Chinese and its sales boosted approximate 900‚ 000 new vehicles from 2010 to 2011‚ by 17%. What is more‚ the sales volume of Indonesians automobile had
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INDEX 1.0 INTRODUCTION 2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET 2.1 MARKET DISTRIBUTION PIE CHART 3.0 What are the competitive advantages that TATA Motors will enjoy with their NANO in emerging markets 3.1 RESEARCH AND DEVELOPMENT 3.2 Acquisitions‚ Mergers & Expansions. 3.3 ORGANISATION LOCATION 4.0 WHICH SCREENING CRITERIA WOULD YOU SUGGEST FOR TATA NANO’S IMS PROCESS 4.1 POLITICAL 4.2 ECONOMIC 4.3 SOCIAL
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TATA NANO- A BLUE OCEAN | December 10 2010 | | Background Between 1970 and 1984 cars were considered a luxury product; manufacturing was licensed‚ manufacturing was restricted; there were quantitative restrictions on import and a tariff structure designed to restrict the market. The market was dominated by 6 manufacturers - Telco (now Tata motors)‚ Ashok Leyland‚ Mahindra & Mahindra‚ Hindustan motors‚ Premier automobiles and Bajaj auto. The decade of 1985 to 1995 saw the entry
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INTRODUCTION This report will describe briefly about the company‚ Tata motors and their sustainable innovative result‚ the world’s cheapest car Nano. (Tata motors‚ 2013) Tata Motors being the largest Indian automobile manufacturer‚ had revenues of INR 1‚65‚654 crores (USD 32.5 billion) in 2011-12. They have been the leading manufacturers of commercial vehicles. They also have award-winning products in the compact‚ midsize car and utility vehicle segments. They are also among the world’s top manufacturers
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CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD’S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano‚ the world’s cheapest car‚ manufactured by India based Tata Motors. On March 30‚ 2009‚ Tata Nano was launched with an ex-factory price tag of INR 100‚000 (about US$ 2000). The case explains the design and development process of TataNano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing
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