Introduction About the TATA MOTORS Tata Motors is India’s largest automobile company‚ with consolidated revenues of Rs 92‚519 crore ($20 billion) in 2009-10. Through subsidiaries and associate companies. Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars‚ buses and trucks are being marketed in several countries in Europe‚ Africa
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Summary of Technological Opportunity and Innovation: An Indian firm Tata has launched the Nano people’s car‚ which is the cheapest car in the world‚ in January 2008‚ and the company also led to the other manufacturers revealing their plans for the cheap car market. Companies like Toyota‚ Fiat and Ford are also interested in the production of the cheap cars‚ and they had announced to invest a huge amount in India to make a new small‚ low cost car. The increasing competition‚ which has developed
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Timothy May Global Business Dr. Mona Bahl Tata Nano 1. How would you segment the Indian automobile industry? Where will Nano have the best appeal? The automobile market in India shows that two-wheelers and three-wheelers in India vastly outsell four-wheeled cars. The graph below shows a good representation of how the market was segmented during the time of the case. This makes it easy to see that most mobile persons were buying motorbikes‚ scooters‚ and things of that sort. A subdivision of
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Research Brief for Tata Nano In the light of the current issues plaguing the company especially the low sales volume numbers recorded in the recent past‚ most notably in the month of December‚ the potential research areas and corresponding questions that must be addressed through a detailed market research are as follows: * Facts regarding the market segment (% of customers) based on income (upper/ middle class)‚ demographics and ethno graphics who would buy a Nano. * Identification and
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Synopsys on “Customer perception towards Nano car 2012” Submitted to Prof. Meera Submitted by Santosh.k Reg no.10KXCMA065 SURANA COLLEGE CENTRE FOR POST GRADUATE STUDIES #17 KENGERI SATELLITE TOWN BANGALORE – 560060 SYNOPSIS TITLE “Customer perception towards Nano car 2012” BACK GROUND Commuting by public transport system consumes time .Therefore‚ to own their own vehicle is the dream of many individuals and households. Purchasing
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| Page No. | 1 | Acknowledgement | | 2 | Introduction | | 3 | 1. Situation analysis of TATA NANO 2.1. ( PESTELC) 2.2. Understanding the Competitive Environment- Porter’s five forces 2.3. Competitive advantage( Potter’s Generic strategy) | | 4 | | | Acknowledgement Introduction TATA Group is more than 150 years old. In terms of market capitalization and revenues‚ Tata Group is the largest private corporate group in India and has been recognized as one of
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NEW DEVELOPMENT LIFE CYCLE OF TATA NANO SHIVARANJAN M ROLL NO 53 MBA II SEM Contents: |Sr. No. |Subject |Pg. No | | | | | |1 |Executive Summary |3
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Market-Entry Report Addressed to Tata Motors & Partners Business Communication Table of contents Page | | Introduction | | SWOT-Analysis * Strengths * Weaknesses * Threats * Opportunities | | Marketing strategy | | Conclusion & Recommendations | | Bibliography | | Introduction Tata Nano has invented a car that has a couple of strong competitive advantages. The most important advantage is that the car is relatively cheap and therefore affordable
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Contents EXECUTIVE SUMMARY 6 TARGET COSTING 7 TATA NANO – THE INTRODUCTION 9 A BREAK THROUGH CAR 11 COST CUTTING FEATURES 12 TARGET PRICING THE NANO 13 Product Features 13 Dimension 13 Engine specifications for Tata Nano 14 Safety features for Tata Nano – The 1 Lakh car 14 How green is Tata Nano? 14 IDEA GENERATION OF NANO 14 THE COST – THE TARGET 16 THE COST REDUCTION PARADIGM 17 Value Engineering Alternatives: 17 Now the question was‚ “how much to produce” 17 PRODUCT DEVELOPMENT 18 The Final verdict:
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Differentiation 14 Conversion model: 14 Executive Summary The organization Product/Service Market Opportunity Analysis Basic characteristics Economic Environment Political and Legal Environment‚ Government Cultural Environment
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