a) Marketing is the term used to refer only to the sales function within a firm b) Marketing managers usually don ’t get involved in production or distribution decisions c) Marketing is an activity that considers only the needs of the organization‚ not the needs of society as a whole d) Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large Question 2 The
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Financial Management – Handout »Balance Sheet - Statement of financial positions on a specific date * Book value: value on balance sheet (historical cost) * Market value: value of assets depends on riskiness‚ cash flows * Balance sheet identity: Assets = Liabilites + Shareholders‘ equity * Debt versus equity: Shareholders equity = Assets + Liabilities * Financial leverage: the more debt‚ the greater its degree of financial leverage »Income
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decision of the marketing department of Wiggo in opening the outlet would be the following: Using the PESTLE Model for the situational analysis it was found that the main external factors which would influence Wiggo Tropico are the age distribution‚ class and mobility of the population‚ the target market being lower Middle class. The level of technology‚ the state of the economy and the political climate are all other factors affecting the tactical decisions of the Marketing Department. Wiggo’s
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The physical environment in the classroom is one of the aspects that count in classroom management. Teacher must realise that an uncomfortable physical environment can lead to lack of concentration of students on the task and will also influence the way they feel and behave.[1] So‚ every teacher has a role to play in making the classroom a pleasant‚ tidy‚ safe and comfortable to study. Firstly‚ we will discuss shortly about the functions of the setting‚ factors to be considered when designing
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C. George (Controls) Ltd manufactures a thermostat that can be used in a range of kitchen appliances. The manufacturing process is‚ at present‚ semi-automated. The equipment used cost £540‚000 and has a carrying amount of £300‚000. Demand for the product has been fairly stable and output has been maintained at 50‚000 units a year in recent years. The following data‚ based on the current level of output‚ have been prepared in respect of the product: Using existing equipment Per unit
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Chapter 2 Principles of Waterflooding 2.3 Overall Recovery Efficiency 1 2.3 Overall Recovery Efficiency Displacement Efficiency Areal Sweep Efficiency Vertical Sweep Efficiency 2 2.3 Overall Recovery Efficiency The micromodel saturated with oil The micromodel after water flooding 3 2.3 Overall Recovery Efficiency • overall recovery factor (efficiency) RF Def: the fraction of oil produced from the initial oil in place at the start of the flood. RF ED E A EV ED displacement efficiency
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Kelly Grand Prize for the ad ’Absolut Glasnost’ | 1992 | Award of Excellence’ for animation on the Internet by the communication Arts magazine | 1993 | Absolut Advertising Campaign introduced in the ’Hall of Fame’ by the American Marketing Association | 2000 | Four Cresta Awards for international Advertising for the ads ’Absolut Accessory’‚ ’Absolut Auckland’‚ ’Absolut Voyeur’ and ’Absolut Space’ from Creative Standards International and the International Advertising Association
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Chapter 3 - NATURE OF FINANCIAL MANAGEMENT What is finance Finance can be defined as he art and science of managing money. Virtually all individuals and organizations earn or raise money and spend or invest money. Finance is concerned with the process‚ institutions‚ markets and instruments involved in the transfer of money among individuals‚ business and governments. Nature of Financial Management Financial Management as an academic discipline has undergone fundamental changes as regard
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consumer and the brand. Positive brand image results to attachment which is described in psychology as one’s inherent needs to establish and sustain an emotional bonding with others. (Bowelby‚ 1979‚ also seen in Reis&Patrick‚ 1996). In context of Marketing‚ it is a variable which develops relationship between brand and its customer on the basis of psychological‚ functional and sentimental relevance of the brand. For example‚ consumers can get attached to a brand which reinforces one’s desired image
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MG 511 Strategic Marketing Case Study: Marketing Planning at ‘Just Us! Cafes’ Lecturer: Date: Name: Student No: Ms. x 20th Dec. 2010 Seánpaul Walsh X Contents: 1.0 3 1.1 Competitor Analysis 3 1.2 Specific Competitor: Kicking Horse Strategy 4 1.3 PEST 4 1.4 2.0 External Analysis Porter’s 5 Forces 4 Internal Analysis 5 2.1 Value Chain Analysis 5 2.2 BCG Matrix 5 2.3 Revenue Analysis 6 2.4 Geographic
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